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Brand Communication analysis in creating Brand Trust
Rd. Dian H. Utama (a*) Fitri Asti Pratiwi (b) Puspo Dewi Dirgantari (b) Lena Nuryanti s (b)

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Corresponding Author
Rd.Dian H Utama

Institutions
a) Universitas Pendidikan Indonesia
Jalan, Dr. Setiabudhi 229, Bandung 40154, Indonesia
* dhutama[at]upi.edu
b) Universitas Pendidikan Indonesia
Jalan, Dr. Setiabudhi 229, Bandung 40154, Indonesia

Abstract
This study aims to obtain a description of the magnitude of the influence of brand communication on brand trust. The type of research used is verification. The method used is explanatory survey with a sample size of 107 respondents. The data analysis technique used is simple linear regression. The findings of this study indicate that Brand communication has an influence on brand trust. This shows that the better the brand communication that the company does, the better the customer believes in the brand offered by the company.

Keywords
Brand Communication, Brand Trust

Topic
Marketing Management

Link: https://ifory.id/abstract/jkmr7Z82VWtE


THE EFFECT OF BRAND RELATIONSHIP QUALITY ON POST PURCHASE BRAND LOYALTY ON PREMIUM ONLINE LEARNING AND TUTORING
Iven Ganesja (*a), Daniel Tumpan Aruan, PhD(b)

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Corresponding Author
Iven Ganesja

Institutions
Magister Management - University of Indonesia
Jl. Salemba Raya IV, RW.5, Kenari, Kec. Senen, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10430, Indonesia
*iven.ganesja71[at]ui.ac.id

Abstract
In 2018 Indonesia,Digital Education and E-Learning Market Outlook issued a report entitled " Rising Trand of Blended to Drive The Future Growth”", the shown result was quite surprising because Indonesia was predicted to be the Top 5 Buyers of mobile learning products and services, competing with superpower countries such as China, the United States, together compete with developing countries such as Brazil and India. The total expenditure used to provide digital-based education in Indonesia has also continued to increase in the last five years. The E-learning industry in Indonesia is highly developed, start-up companies from within and outside the country produce online learning and tutoring with varied learning methods. One of local online learning and tutoring provider that is having very fast moves is Ruang Guru. However, competition between brands is enough to enter a fairly intense phase. When a company invests in acquiring users, there will be a big effort for customer retention, especially the usage of premium online learning and tutoring is set as periodic subscription. This study focuses on analysis the effect of brand relationship elements (satisfaction,commitment,and trust) on brand loyalty after purchasing. Using Partial Least Square as data processing method. The results of the study show that there is a significant positive effect of trust, satisfaction, and commitment to one element of brand loyalty, namely repurchase intention, while no significant positive effect between trust, satisfaction and commitment with price tolerance which will later be discussed in the discussion.

Keywords
Brand Relationship Quality, Brand Loyalty, Repurchase Intention,Service Quality

Topic
Marketing Management

Link: https://ifory.id/abstract/dVGbfuJRC4La


Entrepreneurship Competence and Entrepreneurship Motivation in Improving Business Performance
H. Mulyadi, E. Tarmedi, P. Purnamasari, Y.M. Hidayat

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Corresponding Author
HARI MULYADI

Institutions
Universitas Pendidikan Indonesia

Abstract
The purpose of the research is to find out the influence of entrepreneurship competence on business performance, the influence of entrepreneurshp motivation on business performance, and the influence of entrepreneurship competence and entrepreneurshp motivation on business performance. The object becomes the unit of analysis in this research is the Saung Angklung Udjo craftsman. The type of research is using verificative with the method is using an explanatory survey of 30 respondents. The results of this research that the description of entrepreneurial competence in the high category, the description of entrepreneurial motivation in the strong category, description of business performance in the medium category. Based on the results of this research, it is suggested that entrepreneurial competence be improved, namely the dimensions of competence in managing business that need to be improved and deepened so that the performance of angklung craftsmen increases and can create higher business opportunities. In entrepreneurial motivation, Saung Angklung Udjo craftsmen in Bandung need to be improved in the need for affiliation, where craftsmen must be able to communicate better with coworkers and consumers.

Keywords
Entrepreneurship Competence, Entrepreneurship Motivation, Business Performance

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/A2G9FnKbdWkq


Analysis of the Effect of Monetary Variables on Exchange Rate Balance in Indonesia
Rika Utami Restihani (a*), Hasdi Aimon (b), Sri Ulfa Sentosa (c)

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Corresponding Author
RIKA UTAMI RESTIHANI

Institutions
Master of Economics, Faculty of Economic, Universitas Negeri padang
*rikautamirestihani1107762[at]gmail.com

Abstract
This research examines the effect and equilibrium of monetary variables on real exchange rates (RER) in short and long terms in Indonesia. Using time series data from 1986-2017 with the error correction model (ECM) method. There are two findings in this study. First, in the short term, monetary variables, namely inflation, the money supply, and interest rates significantly influence the real exchange rate in Indonesia. Second, in the long terms, the interest rate has a significant effect, which means that an increase in interest rates will contribute to the appreciation of the domestic exchange rate against foreign exchange, in contrast to inflation and the money supply that has no significant effect. This can occur because of an increase in inflation and the domestic money supply not exceeding the inflation rate and the number of foreign exchange offers. Thus, the exchange rate is still in the equilibrium

Keywords
ECM, Monetary Variable, RER

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/GdEq3bNz6pgD


E-lifestyle Analysis of Online Repurchase Intention (Survey on Berrybenka online fashion product customer in Instagram Fan Page).
Aggi Panigoro, Agus Rahayu, Vanessa Gaffar

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Corresponding Author
Aggi Panigoro

Institutions
The phenomenon in online shopping makes business people choose e-commerce sector and strartup growing in the market of Indonesia makes an opportunity for business people to sell their fashion products one of which is making e-commerce. In this digital era, customers prefer the practicality shaded by high technology. The purpose of this study is to measure the picture and influence of E-lifestyle repurchase intention online survey on online product customers in berybenka. This research uses descriptive and verifikatif method, where SEM (Structural Equation Modeling) is used to analyze data statistically. The unit of analysis in this study is the customer who has been shopping online fashion in berrybenka as much as 200 respondents in fanpage instagram. The results showed that repurchase intention would have a good effect when viewed from the characteristics of E-lifestyle and purchases in terms of E-Word of mouth. The results of the research as a whole show that there is a significant influence of E-lifestyle against repurchase intention.

Abstract
The phenomenon in online shopping makes business people choose e-commerce sector and strartup growing in the market of Indonesia makes an opportunity for business people to sell their fashion products one of which is making e-commerce. In this digital era, customers prefer the practicality shaded by high technology. The purpose of this study is to measure the picture and influence of E-lifestyle repurchase intention online survey on online product customers in berybenka. This research uses descriptive and verifikatif method, where SEM (Structural Equation Modeling) is used to analyze data statistically. The unit of analysis in this study is the customer who has been shopping online fashion in berrybenka as much as 200 respondents in fanpage instagram. The results showed that repurchase intention would have a good effect when viewed from the characteristics of E-lifestyle and purchases in terms of E-Word of mouth. The results of the research as a whole show that there is a significant influence of E-lifestyle against repurchase intention.

Keywords
E-lifestyle, Repurchase intention

Topic
Marketing Management

Link: https://ifory.id/abstract/2e4XRZuVLYAb


Influence of Socialization Tactics towards Employees Commitment in Start-up Companies
Emeralda Aryuni (*a), Riani Rachmawati (b)

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Corresponding Author
Emeralda Aryuni

Institutions
a) Faculty of Economics and Business, Universitas Indonesia
b) Faculty of Economics and Business, Universitas Indonesia

Abstract
t has been argued that socialization tactics would create high commitment, which in turn would enhance productivity and reduce turnover. Therefore, organizations of various sizes and types are willing to invest in organizational policies and practices that can encourage employees commitment. Start-up companies become the context in this study because they have received considerable attention in recent decade. Moreover, they are considered as a new driving force for economic growth in the world and including developing countries like Indonesia. This study examines influence of socialization tactics on newcomers commitment. Data were collected from 188 new employees of start-up companies around Jakarta. Consistent with previous studies, socialization tactics influence newcomer-s commitment through their POS and job embeddedness. Eventually, this study shows the importance of socialization tactics towards commitment and contributes to the development of start-up companies, particularly in the field of human resources.

Keywords
Socialization Tactics; Socialization Tactics POS; Job Embeddedness; Commitment; Start-up

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/WTYk4cuEbtFV


THE EFFECT OF PRODUCT PLACEMENT ON INTEREST IN USING GRAB AS AN ONLINE TRANSPORTATION SERVICES
Girang Razati, Puspo Dewi Dirgantari, Nur Gupita Safitri

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Corresponding Author
Girang Razati

Institutions
Universitas Pendidikan Indonesia

Abstract
The aims to obtain the influence of product placement on interest in using services. The type of the study is using descriptive and verification. The method used is an explanatory survey with quota sampling technique of 146 respondents. The data analysis technique is using a simple linear regression with SPSS 24.0 for Windows program tools. Based on the results of the study, it can be known that the product placement has a partial effect on the interest in using services with a quite high influence category. The writer recommends that Grab companies can pay more attention to the product placement factor to increase interest in using Grabs online transportation services.

Keywords
Online Transportation, Product Placement, Interest in Using Services.

Topic
Marketing Management

Link: https://ifory.id/abstract/n8jKBuQFmWq3


Theory of Planned Behavior and Financial Literacy to Analyze Intention in Mutual Fund Product Investment
Safira Amalia Hapsari

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Corresponding Author
Safira Amalia Hapsari

Institutions
School of Business and Management, Institut Teknologi Bandung

Abstract
Mutual funds in Indonesia face rapid growth in terms of total asset under management (AUM), the number of products and the number of investors. The growth is supported by digital innovation which made people got easy access to information and also did mutual fund transaction by using internet. Besides that appearance of market place which offer mutual fund products make people get convenience in term of time and cost. This study aims to determine what factor that influence intention on investing in mutual fund product, by using approach from theory of planned behavior. Theory of planned behavior can be used to predict and understand factors that determine certain behavior. The theory identified that attitude, subjective norms and perceived control behavior will collectively lead to forming behavioral intention. In this study, variable that used consist of attitude, subjective norm, perceived control behavior and another variable that added to measure investment intention is level of financial literacy. The analysis technique in this study is multiple linear regression. The sampling method is using non probability sampling which involves Indonesian mutual fund investors. The result of this study indicate that in general, variable attitude had positive effect and strongest predictor on intention on invest in mutual funds product.

Keywords
mutual funds, theory of planned behavior, financial literacy

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/UkZ3Bnz4hgvw


The Correlation Between Transformational Leadership and Commitment to Change in the Rapid Change Organization Environment
Astari Kurniawati S.Psi. , Martina Dwi Mustika S.Psi.,M.O.P.,Ph.D.

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Corresponding Author
Astari Kurniawati

Institutions
Psychology Faculty, University of Indonesia

Abstract
In this new era, business developed rapidly to build a sustain productivity and quality which bringing a significant change to all industries. Human resources as the main role in the organization need to be commited of the changes to achieve an excel result. The commitment of the organization member can be built and managed by the leader who has high impact and powerful authority. It can be implemented through the exact leadership style. The leader can apply transformational leadership as one of the leadership style which significantly bring a positive impact to the relationship between the leader and the team member. This study is aims to examine the correlation between transformational leadership and commitment to change of organization member during the rapid change environment in the multi-national company. The level of transformational leadership and commitment to change measured by valid psychological instrument, support by secondary data, interviewed result and analyzed with inferential statistic. The result of this study indicate the correlation between transformational leadership and commitment to change is significantly proven. The leader who applied transformational leadership style correctly have team members who are highly commited to the change.

Keywords
Leadership, transformational leadership, commitment to change

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/b8qgB6eCKFcU


SWOT Analysis of Marketing Strategy in Small Green Enterprises: A Study in Heejou Enterprise
Fatimah Abdillah1, Gatot Wijayanto2, Ira Dwi Mayangsari3

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Corresponding Author
Fatimah Abdillah

Institutions
1Sekolah Tinggi Ilmu Ekonomi Pandu Madania, Bogor, Indonesia
2Universitas Riau, Indonesia
3Telkom University, Bandung, Indonesia

Abstract
Competition is a big challenge for small and medium enterprises in Indonesia, including Heejou enterprise. Green products through creating strong and durable bags become the main purpose of the Heejou brand. The appropriate marketing strategy is an important part to support enterprises compete and survive in the market. This descriptive study aims to provide realistic details of the performance from small businesses with green products using SWOT analysis, internal and external factors, and QSPM analysis to show quantitatively. The results of this study indicate that the Heejou brand has the best opportunity to develop better by maintaining business membership under the industry and trade government services. Furthermore, Heejous ability to produce affordable products and good cooperation with distributors has the same contribution power for Heejou growth. The main threat comes from the availability and price of raw materials that impact on prices and the existence of low prices competing for products with attractive design. The maintaining of quality pictures for promotional needs is a strength and the low target markets interest in the price of Heejou products is a weakness. Heejous marketing strategy consists of continuing a good relationship with distributors, intensive promotions, increase the number of branches, sponsorships, and special event promotions.

Keywords
Green product, Small Enterprise, SWOT Analysis, Marketing Strategy

Topic
Marketing Management

Link: https://ifory.id/abstract/NQbCW6kBDG3t


Task Technology-Fit of a Village Financial System (Siskeudes) to Increase Officers- Performance
Ayatulloh Michael Musyaffi, Arinal Muna

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Corresponding Author
Ayatulloh Michael Musyaffi

Institutions
Universitas Swadaya Gunung Jati

Abstract
Village Financial System (Siskeudes) is a information system that assistes village governments in report-ing financial reports transparently and accountably. On the other hand, Siskeudes cannot be optimal, moreo-ver various problems found in this system such as the delay of financial reporting and error recording. One of the factors of the problems is the incompatibility of tasks in operating the application. This study aims to analyze the causes and consequences of task mismatches by using task technology-fit model. The respondents in this research are thirty village officers who used Siskeudes from eleven villages in Cirebon. This study was analyzed using questionnaires and in-depth interviews. The method of this study used Partial Least Square (PLS) using SmartPls 3.0. Moreover, the results of this study indicated that task of technology-fit model had a significance influence on Performance Impact. Villages that had tasks that are in accordance to Siskeudes operations, in this case the finance department who had a knowledge in the financial sector) had better levels of performance. However, the task characteristics do not have a significant effect on task technology-fit because task characteristic of the government are based on the regulations and the law

Keywords
Performance Impat; Task Technology-Fit; Task Characteristic; Village Financial System

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/AJZkCgcz48wx


Analysis of The Effect of Third-Pary Funds and Non-Performing Financing on Return on Assets in BPRS in Indonesia
Haryo Firas Tunas Kuncoro

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Corresponding Author
Haryo Firas Tunas Kuncoro

Institutions
Fakultas Ekonomi Islam

Abstract
This study describes the results of a study that analyzes the effect of third-party funds and non-performing financing on return on assets in SRBs in the period January 2014-December 2018 using the variables used are ROA, Third Party Funds (DPK), and NPF, the sample of the research is BPRS in Indonesia. The analytical method used uses multiple linear regression analysis, the statistical test is the coefficient of determination, t statistical test, simultaneous test F. The study found that the variable Third Party Funds (DPK) does not affect Return on Assets (ROA) in BPRS in Indonesia and Non variable Performing Financing (NPF) has no effect on BPRS in Indonesia.

Keywords
Third Party Funds, Non Performing Financing, Return on Assets.

Topic
Islamic Micro finance

Link: https://ifory.id/abstract/3AubhnzT9Lqc


Self Efficacy and Acceptance of Digital Learning in Accounting students
Ida Rosnidah, Ayatulloh Michael Musyaffi, Arinal Muna, Nelia Fariani Siregar

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Corresponding Author
Ayatulloh Michael Musyaffi

Institutions
Universitas Swadaya Gunung Jati

Abstract
Digital Learning is a learning system that uses digital learning media through digital devices so that students can learn not only in the classroom but also through computer media and smartphones. This study attempts to measure student confidence and acceptance of digital learning models that use the integration of the UTAUT model and Social Cognitive Theory. This study focuses on accounting students who use digital learning models using Google classroom in auditing, management accounting, and financial management courses. The survey was conducted using an online questionnaire distributed after the lecture has been deliv-ered. While the tool used is using the Partial Least Square (PLS) method using SmartPLS 3.0. The results of this study show a significant effect between self-efficacy and behavioral intention. The higher the confi-dence that students have towards digital learning, then they tend to continue using the media. While effort expectancy has a strong influence in making students adopt Digital Learning. The easier a person does in us-ing Digital Learning compared to traditional methods, the more students will continue to use Digital Learn-ing.

Keywords
Behavioral Intention; Digital Learning; Effort Expectancy; Self-Efficacy

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/Ne6kmdRZM4gy


“Do Telecommunication Industries in Indonesia need Social Media Monitoring?”
MT, Lestari., A, Suryana., S, Mulyana., H, Mien

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Corresponding Author
Martha Tri Lestari

Institutions
Telkom University Indonesia., Padjadjaran University Indonesia

Abstract
The development of technology now is no need to doubt, almost every time the technology is always developing and it has an effect on the activities that occur in the world of industry that has now led to the 5.0 Industrial Revolution. The term "Buyer is King" is a saying that seems to need to be implemented in an industrial activity related to the sustainability of a company, or it can be interpreted that consumers are one of the important points that need to be considered by a company, especially regarding satisfaction than consumers or commonly called customer satisfaction. At present, in the era of industrial revolution 5.0 to find out feedback from consumers, both about customer satisfaction or dissatisfaction with the companys products or services through a digital platform / social media company can be measured and analyzed through measuring public opinion through "Social Media Monitoring" activities. Social Media Monitoring is a feedback measurement activity for consumers using software that can cluster a public opinion both positively, negatively and neutrally. This study wants to analyze the usefulness of a company doing Social Media Monitoring related to the existence of companies that can be built from public opinion which will eventually form an image of the company. This study wants to raise the Social Media Monitoring activities in Telecommunications companies in Indonesia, based on Literature Review where data can be obtained from journals, books, websites, and also the results of pre-research interviews by several related informants. The results of this study are expected to be able to analyze the results of the use of Social Media Monitoring so that significant benefits can be seen for a company to meet the industrial revolution 5.0 era where companies must be able to compete so that the existence of the company can continue to be built from public / consumer views.

Keywords
Social Media Monitoring, Handling Feedback, Industry Revolution 5.0

Topic
Marketing Management

Link: https://ifory.id/abstract/JXANbr3WLq7c


Social value on Instagram: an analysis of Instagram content of Indonesia social enterprise
Ira Dwi Mayangsari1, Alila Pramiyanti2, Fatimah Abdillah3

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Corresponding Author
Ira Dwi Mayangsari

Institutions
1,2Telkom University, Bandung, Indonesia
3 Sekolah Tinggi Ilmu Ekonomi Pandu Madania, Bogor, Indonesia

Abstract
Instagram promotion can influence consumers- emotion in their process of deciding to buy a product of the brand. For social enterprises (SEs), sharing their social value to consumers not only for selling their product but also building emotional bounding. This paper aims to construct SEs visualization of their social value in their Instagram through a content analysis of visual information (pictures) and textual information (caption and hashtags). This work principally focuses on digital photography theory and persuasive communication on ten selected posting with highest responds from followers from three SEs. The result of this study indicates composition and filter as photography technic that mainly used in the Instagram posting while commitment, liking and social proof are the most common used in in persuasive technic.

Keywords
Social enterprise, social value, instagram

Topic
Marketing Management

Link: https://ifory.id/abstract/6AqJx4UBtckb


The Application of Storytelling in Promotion Media design in Instagram Story Features
Deddy Kurniawan

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Corresponding Author
Deddy Kurniawan

Institutions
Universitas Komputer Indonesia

Abstract
This study aims to find out the storytelling method used by the chosen brand, Otten Coffee, which is engaged in the sale of coffee along with its manufacturing equipment and Carbella Id, which is engaged in catering diets in promoting its products on social media, especially in story Instagram features. The method used in this study is a qualitative method with a phenomenological approach. This phenomenology approach is used to review selected brand promotional content uploaded in its story instagram. The results found in this study, namely the use of storytelling in promoting products through the story feature in Instagram today can persuade more audiences to try to use the products offered.

Keywords
storytelling, promotion, instagram

Topic
Visual Communication Design and Interior Design

Link: https://ifory.id/abstract/4faQeCEnbvuL


Implementation of Tradition and Religion by Artifact Project on Javanese Keris of Surakarta Gayaman Warangka Sunggingan
Adityo B. Hardoyo

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Corresponding Author
Adityo Baskoro Hardoyo

Institutions
Visual Comunication Design, UNIKOM
Jl. Dipatiukur No. 102-116, Bandung 40132

Abstract
Abstract— In 2005, UNESCO give to Indonesia recognition for Indonesia keris as a Masterpiece of Oral and Intagible Heritage of Humanity. Keris is traditional dagger who can found in apart of some islands in Indonesia, specialty in area who establish kingdom, kasultanan, and kasunanan. By classification, keris classified as dagger weapon, by function, keris usually not used for dagger weapon. Keris usually use for ceremony event. Keris artifact lot of meaning of tradition and religion. Generally, keris is divided into three part, hulu or handle, bilah or blade, and warangka to protect keris bilah. In this research of keris from Surakarta, researcher making artifact project to implementation meaning of tradition and religion by making sunggingan on warangka gayaman Surakarta style. Sunggingan usually adapted on puppet shadow from Surakarta and Yogyakarta. Conclusion in this research are create an implementation of graphic visual sunggingan on warangka keris Surakarta by enamel paint.

Keywords
keris, warangka, sungging, gayaman Surakarta

Topic
Visual Communication Design and Interior Design

Link: https://ifory.id/abstract/rwDqTkKGzhd3


Assessment of Lecturer Satisfaction, Working Quality and Productivity toward Learning Management System
Senny Luckyardi, Deden Abdul Wahab Syaroni

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Corresponding Author
Senny Luckyardi

Institutions
Universitas Komputer Indonesia

Abstract
The research is purposed to assess the lecturer satisfaction, working quality and productivity toward Learning Management System (LMS) and to what extent LMS effective in the point of view of lecturers. The study case was conducted in a Private University in Bandung. This research used quantitative method by performing study case in a private university in Bandung. Path Analysis and T test and F test was used to analyze the questionnaire data. The respondents were 185 lecturers and requested to fill the questionnaire. Interviews to entrepreneurship lecturers was also performed to support data analysis. The result of study noted that LMS influence job satisfaction through work productivity and work quality improvement. It is showed by significant value of all measured variables the working quality, productivity and satisfaction of lecturers. The positive correlation between all variables and significance influence explained that the lecturers viewed LMS as an effective tool in learning and teaching process. Since LMS make the easier procedure of assignment submission, scoring process and communication between lecturers and students, it was assessed as an effective tool. The research provide recommendation to develop LMS and shifting from the conventional system as one way to answer the challenge of digital environment.

Keywords
Keywords— Satisfaction, Working Quality, Productivity, Learning Management System, Lecturer, University

Topic
Management

Link: https://ifory.id/abstract/mbtaFABvxJen


The Indigenous Peoples Rights Movement in Indonesia : Are They Part of Democratic Process
Herry Yogaswara

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Corresponding Author
Herry Yogaswara

Institutions
Research Center for Population, Indonesian Institute of Sciences

Abstract
Indigenous Peoples (Masyarakat Adat) movement in Indonesia has been linking with dynamic of state regime and its government. While Soehartos felt down on 1998, Civil Society of Masyarakat Adat was responding by created the first congress of indigenous peoples of archipelagic on 1999. Then the Alliance of Indigenous Peoples (Aliansi Masyarakat Adat Nusantara or AMAN) was formed. In the first phase of their movement, AMAN was representing voice of indigenous peoples and tension relationship between AMAN and bureaucracy system occurred due to different interest on natural resources issues. Nowadays, after 20 years of movement, relationship between AMAN and the state, through Indonesia government has been dynamic, AMAN and other CSO more collaborative with government officer and their programe, especially related with customary forest (hutan adat) issues. In this situation there is question related to position of CSO with the state, are CSO still critical to government policy or part of government. Example from formation of The District Regulation (Peraturan Daerah) of Lebak, Banten related to recognize, protection and empowerment of masyarakat adat kasepuhan and recognition of hutan adat, I argue CSO see opportunity to realize their goals to have access on tenure system in the forest area and not captured by government ideas.

Keywords
indigenous peoples, social movement, customary forest, Banten

Topic
Local Politics and Decentralization

Link: https://ifory.id/abstract/PEaN4yHuvDYz


LIFE REITERATION IN “LIFE IS STRANGE” VIDEO GAMES
Nenden Rikma Dewi S

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Corresponding Author
Nenden Rikma Dewi S

Institutions
Universitas Komputer Indonesia

Abstract
A story within a video game can be defined clearly yet the narrative is various based on the nodal situation and structures; thus this paper focuses on the representation of life reiteration in a non-unilinearity narrative. This research is significant to be executed since through its- players can learn that options are exist and able to alter facts. The paper then suggests that video games simulating reality can be used as a method to learn and comprehend probabilities and opportunities occurred in players daily life. As a part of qualitative research, this paper applies a qualitative methodological approach in video games called as interface study to discuss the game interfaces which leads to the non-unilinearity narrative. Life is strange itself is mentioned as an interactive drama games which allows players to experience stories. Those experiences is perceived as real-time reactions achieved through a character who is rekindling relationship with her best friend. Through the research, this paper shows video game can be used as a method to help teenagers or young adults in learning life and its consequences.

Keywords
interactivity, narrative, non-unilinearity, real-time reactions

Topic
Digital Humanities

Link: https://ifory.id/abstract/qeERuC4vZWfU


Pseudo-Governance: A Lesson Learn From Banten
Gandung Ismanto (a*), Listyaningsih (b)

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Corresponding Author
Gandung Ismanto

Institutions
a) Department of Public Administration, Sultan Ageng Tirtayasa University, Banten, Indonesia
*gandung[at]untirta.ac.id
b) Department of Public Administration, Sultan Ageng Tirtayasa University, Banten, Indonesia

Abstract
Governance has become a mainstream since the 1990s, which is widely accepted as rapid as the unstoppable democratization and globalization all around the world, including Indonesia. Although it has been formally adopted since the 1998-s national reforms, new values in the governance paradigm are still not effectively internalized in the practice of governance in Indonesia, especially in Banten Province. A number of pathological symptoms in the praxis of local governance indicates not only the ineffective government but also the poor governance. Based on the background above, this study aims to explore qualitatively about the praxis of local governance in Banten Province, which is analyzed within the framework of Rondinelli and Cheema (2007) which focused on the interaction among local governance actors namely: regional government elites, private sector, and civil society. This research has exploratively succeeded in uncovering the pseudo-governance praxis, which is characterized by the lack of transparency, accountability, participation, public trust, and respect for democratic processes; the local leadership malfuction, the dominant role of the private sector in politics and government; and interactions among governance actors which appear to work normally, but are actually corrupted by various forms of structured and systematic penetration. Recruitment of democratic and accountable politics, the presence of an effective control system, and effective and non-discriminatory law enforcement are essential preconditions to realize authentic democratic governance, not a pseudo-governance which is so manipulative that distort the effectiveness of local government and development as well as peoples welfare.

Keywords
pseudo-governance, governments effectiveness

Topic
Local Politics and Decentralization

Link: https://ifory.id/abstract/u2rcyA7BRH9z


A DISCOURSE ANALYSIS OF INTERPERSONAL METAFUNCTION IN DONALD TRUMPS SPEECH RECOGNIZING JERUSALEM AS CAPITAL OF ISRAEL
Muhammad Rayhan Bustam

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Corresponding Author
Muhammad Rayhan Bustam

Institutions
Program Studi Sastra Inggris, Universitas Komputer Indonesia

Abstract
This study examines the discourse strategies used by Donald Trump in his speech recognizing Jerusalem as Israel-s capital. In implementing the analysis, the study employs Systemic Functional Grammar (SFG) theoretical framework, specifically interpersonal metafunction elements, to analyze all uses of language in expressing social and personal relations in the speech. Interpersonal metafunction is commonly realized by mood and modality analysis. In Mood analysis, it can be revealed the role of the speaker wanted to be in the speech situation, and also the role the speaker wanted to assign to the hearer. Furthermore, in Modality analysis, it can be revealed not only how the speaker views and thinks to the problem of the speech topic, but also the power relationship and the formality scale between the speaker and the hearer. The results show that the design of the Donald Trump-s speech reflects his political intention. It is all shown not only by its interpersonal metafunction discourse strategies he uses but also by its interpersonal meaning he creates in his speech. This is quite understandable since Trump tries to persuade the world that what he did in in his speech is a correct decision, and it does not threaten the world peace.

Keywords
Discourse Analysis; Interpersonal Metafunction; Trump-s Speech

Topic
Digital Humanities

Link: https://ifory.id/abstract/MCN6fAuZGXEy


Gender Responsiveness in Public Facilities in Terminal Pakupatan, City of Serang
Yeni Widyastuti and Hermawati Agustin

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Corresponding Author
Yeni Widyastuti

Institutions
Public Administration Department
Faculty of Social and Politics Science
Sultan Ageng Tirtayasa University

Abstract
Development runs fairly and meets the needs of men and women if there is a connection between the process, aspects of benefits and impacts for both, including the infrastructure development in passenger terminals. The City of Serang has Type A Terminals that serve public vehicles for cross-border transportation, inter-city transportation between provinces combined with inter-city transportation services in the province, urban transport and rural transportation for the benefit of the community in mobilizing. Some problems are still encountered, i.e. waiting rooms that are less comfortable, access to non-gender sensitive infrastructure such as toilets, lactation rooms and childrens play rooms. By using descriptive quantitative research methods with 196 respondents determined by non-probability sampling techniques and using incidental samples and the theory of Gender Impact Assessment (Social Research and Development, Economy and Environment, 2013: 8) with 5 indicators i.e. infrastructure for all, infrastructure that takes into account everyones needs, safe infrastructure, comfortable infrastructure and environmentally friendly infrastructure. The results of Gender Responsivity in the Public Facilities of Terminal Pakupatan in the City of Serang are less responsive with a value of 61%. Recommendation from this research are to identify passenger needs through complaints and complaints services delivered directly, the availability of toilets designed according to gender needs, gender-sensitive support facilities for disabled people with special lanes and priority seats in the waiting room

Keywords
Public Facility, Gender, Responsiveness

Topic
Sustainable Development Goals

Link: https://ifory.id/abstract/b8mnpwNFKYz3


ADMISSION OF VALUE ADDITION TAX (VAT) AFFECTED BY THE AMOUNT OF TAXABLE EMPLOYERS AND TAX REFUNDS STUDY IN INDONESIA
Lilis Puspitawati1 and Wiko Ramdhani Hartono2

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Corresponding Author
lilis puspitawati

Institutions
UNIKOM

Abstract
Tax is one of the sources of state income that is used to finance expenditures in a country, therefore tax revenue is the dominant factor in sustaining national development in a country. The problem that occurred at this time that there was a condition of an increase in the number of taxable entrepreneurs but the VAT receipt had decreased during the period of 2014 to 2016. Based on the problem the purpose of this study was to determine the factors that affected VAT receipts in Bandung-Indonesia. The method used is descriptive and verification analysis, data analysis used multiple regression. The sampling technique in this study was a saturated sample method. The population in this study is 60 monthly report data from 2012 to 2016. The results of this study prove that simultaneously the number of taxable employers and VAT refunds has a significant effect on VAT receipts. In addition, this study shows, partially the number of taxable employers significantly influences VAT receipts and VAT refunds significantly influence the receipt of VAT. Finally we can conclude that the increase in VAT revenues depends on the number of Taxable Employers and VAT refunds

Keywords
Value Additon Tax (VAT), VAT Refunds, and Taxable Employers

Topic
Accounting

Link: https://ifory.id/abstract/BrLYEPMmQWFN


Village Government Leadership Towards Optimizing Society Participation in Development Planning
Adam Latif (a), Irwan (b), Ahmad Mustanir (c), Jamaluddin Ahmad (d), Geminastiti Sakkir (e)

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Corresponding Author
Ahmad Mustanir

Institutions
Muhammadiyah Sidenreng Rappang University

Abstract
This research is to find out the leadership of the village government and to find out society participation in development planning in Pattondon Salu Village, Maiwa District, Enrekang Regency. The hypothesis of this study is that village government leadership has a significant effect on optimizing society participation in development planning. The location of this research in Pattondon Salu Village, Maiwa District, Enrekang Regency. The population in this study is 133 Families (KK). The sampling technique uses incidental sampling with the Slovin formula. The sample in this study is 100 Families (KK). The techniques of collecting data use observation, questionnaires, documentation, and interviews. Quantitative data analysis techniques using frequency tabulation analysis methods and simple regression analysis using the SPSS 16.0 for Windows program. This results shows that, 1) Village government leadership is categorized in the good criteria with an average percentage of 63.95%, 2) Society participation in development planning categorized as a fairly good with an average percentage of 58.95%. In addition, there is a strong influence between village government leadership and the optimization of society participation in development planning.

Keywords
Development Planning; Leadership; Society Participation

Topic
Sustainable Development Goals

Link: https://ifory.id/abstract/8UBEFx9hekA7


Business Opportunities Of Laboratory Management Training In Improvement of Laboratory Personnel Skill
Novy Lousiane, Deden Abdul Wahab Sahroni

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Corresponding Author
Novy Lousiane

Institutions
Universitas Komputer Indonesia

Abstract
This study aims to Analyze business opportunity of laboratory management training and analyze the potential of laboratory management training services. The subject of this study are personels who will work in laboratory industry in Bandung. This research methode used strength, weakness, opportunity, and threats (SWOT) Analysis to formulate management strategic of laboratory management training. Data collection is done through interviews, observation and literature review. The result shown management laboratory training is very potential to be business opportunity in order to improve the quality of laboratory personnel skill. The appropriate management strategy are conducting evaluation of laboratory management training, grouping laboratory management training based on laboratory functions, and conducting collaborative management training with professional experts.

Keywords
Laboratory management, SWOT, laboratory personel skill

Topic
Management

Link: https://ifory.id/abstract/k2n6EpycFLtx


The Construction Context of Indonesian Identity in Germany
Nia Kania Kurniawati

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Corresponding Author
Nia Kania Kurniawati

Institutions
University of Sultan Ageng Tirtayasa

Abstract
This paper aims to reveal the motives, experiences, meanings of the diaspora in Germany. The focus of this paper focuses on (1) Motives for diaspora-s communication in Germany in the Construction Context of Identity (2) The Experience of Diaspora Communication in Germany in the Context of Social Values and Trust 3) Diasporas in Germany interpret cross-cultural communication (4) How the Diaspora Confidence in Communicating in Germany-s views. This paper uses a qualitative approach. Data collection and observation are conducted by in-depth interviews and following the activities of the subject of paper in daily life in Germany. Review documents, in the form of diaries and video documentation and photo documents. In this paper the researcher uses the foundation of phenomenology theory of Alfred Schutz, to explain the experience of the Diaspora in Germany in the context of social values and beliefs, social relational construction theory, to explain the Diaspora communicating motives in Germany, identity negotiation theory (Toomey, 1999) to explain meaning their association with Germans. The model produced in this paper is the Construction Model of the Diaspora Meanings in Germany concerning itself and about the diaspora. Which explains about the identity of the Diaspora to the establishment of cross-cultural communication in Germany. The results of this study are as follows (1) Diaspora communication motives in Germany, among them are a strong desire to learn German, as an effort to adjust in Germany (2) Communication Experience of Diasporas in Germany includes interactions with families, work colleagues and people Germany in a variety of social and community activities, as well as activities in organizations (3) The meaning of self as the German Diaspora, means that the Diaspora is limited to work, which will someday return to his native land.

Keywords
Diaspora, Germany, Cultural Identity, Cross-Cultural Communication

Topic
Digital Governance and Citizenship

Link: https://ifory.id/abstract/NDH8uKdvPZjz


A DYNAMIC STRATEGICAL PLAN TO STRENGHTEN FOOD SECURITY
Arjuna Rizaldi

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Corresponding Author
Arjuna Rizaldi

Institutions
Universitas Komputer Indonesia

Abstract
The aim of this study was to build a strategical planning to improve the agricultural sector in Subang Regency, West Java Province especially in accordance to central government-s establishment of Subang as one of Indonesian national granary to strengthen Indonesian food security. The Location Quotient (LQ) method is used to determine the leading sector combined with the vision and mission of Subang Regency. The secondary data obtained from the Indonesian Central Bureau of Statistic was used supported by various previous researches as well as government regulations. The result of the study shows that agricultural sector was the leading sector in Subang Regency with the highest LQ value. Therefore, to develop agricultural sector, Subang Regency needs to form several strategical planning supported by both private and government sectors. The development plan was built into a model and is expected to become a useful input for local government to develop its agricultural sector.

Keywords
Agriculture, Economic Development, Subang Regency, National Granary

Topic
Management

Link: https://ifory.id/abstract/BNteqmbUva2H


DYNAMICS MIGRAN BUTON, BUGIS, MAKASSAR (BBM) IN THE CONTESTATION OF LOCAL POLITICS IN MALUKU
Rudof Rahabeath

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Corresponding Author
rudolf rahabeath

Institutions
Univerity of Indonesia

Abstract
The presence of migrants, especially ethnic Buton, Bugis, and Makassar in Maluku has been going on since the 16th century. Initially, they penetrated economic areas, through trade ventures and service servants, such as driver, laborers, city transportation entrepreneurs and so on. In line with state policies, through transmigration and spontaneous migration, the number of migrants, including fuel, has increasingly increased and influenced the composition of the demographics of the Maluku people. In 1999 there were conflicts with nuances of religion and ethnicity in Maluku. One argument states that migrants helped trigger the conflict. As a result of the conflict, some left Maluku, some remained in Maluku and continued to live their lives to this day, including participating in local political contestations. This phenomenon is very interesting to study more deeply through ethnographic research and literature review. In the current social dynamics, ethnic BBM, especially ethnic Butonese began to explore the political area. This phenomenon is interesting and is the focus of the study in this paper. There are two questions that will be answered through this paper, namely; First, what is the dynamics of fuel migrants in the Maluku islands? Second, how they are involved in local political contestation in Maluku. Using perspective, flexible citizenship, such as the introduction of Aihwa Ong (1993, 1999), this paper sees that the theme of local politics and decentralization and nationalism, does not have to be seen in black and white, but in citizenship formation, each ethnic has a strategy and access in public space, including participation in local politics.

Keywords
migrants, local politics, Maluku, flexible citizenship

Topic
Local Politics and Decentralization

Link: https://ifory.id/abstract/uUmfMWBHX2rh


THE ROLE OF MARKET ORIENTATION AND INNOVATION CAPABILITY TO CREATE SUPERIOR VALUE
Rizki Zulfikar

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Corresponding Author
Rizki Zulfikar

Institutions
Universitas Komputer Indonesia

Abstract
This research aims to excavate the impact of market orientation and innovation capability to value creation in small and medium knitting industry (SMEs) located in Bandung, West Java Province. The descriptive and verification methods were used in this research while the data obtained from 281 respondents of entrepreneurs in Binong Jati Knitting Center (Sentra Rajut Binong Jati) in Bandung. The analysis tools used was Structural Equation Modeling (SEM) and the hypotheses was tested using LISREL 8.7 software. The result of this research indicated that both independent variables was having a positive annd significant impact on dependent variable partially and simultaneously. This research was expected to be a useful input for entrepreneurs in Sentra Rajut Binong Jati to increase their market orientation and strengthen their innovation capability to embedded superior value in their products.

Keywords
Market Orientation, Innovation Capability, Value Creation, Superior Value, SMEs, Knitting Industry, Binong Jati

Topic
Management

Link: https://ifory.id/abstract/b4TJtjcLpEKh


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