Indonesia Conference Directory

Corresponding Author
Rakha Haidar

Institutions
a) Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
b) Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia
*rismaya3[at]mahasiswa.unikom.ac.id

Abstract
The purpose of this study is to make it easier for consumers to make buying and selling transactions and also make it easier for sellers to promote various products that can be reached by consumers without having to visit the store. In this study writing uses descriptive analysis method by conducting direct interviews with PD. XYZ store as a case study in this study. The results of this study indicate that the design of website sales can increase buying and selling transactions in stores. To increase the attractiveness of buyers, media campaigns are needed in addition to conventional promotions. The conclusion obtained in this study is that the design of sales information systems can help sellers in promoting products in an effort to increase revenue from the store and make it easier for customers to make online sales transactions. besides that it can also provide information about the product as a promotional event in detail and can bring prospective customers either directly to the store or chat directly through the chat feature with customers to be able to communicate easily, making this website can create a professional impression because in terms of branding has characteristics own and makes it easy for customers to make online sales transactions.

Keywords
Information System; Web-Based; Business

Topic
Informatic and Information System

Link: https://ifory.id/abstract/7KZPe6vbEnmk

Corresponding Author
M Alif Farhan

Institutions
a) Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
b) Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this study is to determine effectively or not buying a furniture product by online using augmented reality. The method used for this research is the descriptive method by conducting interviews with consumers and analysis. The results obtained based on the research method used is using augmented reality is very effective because the products that will be purchased can be tried by virtually, so that consumers do not need to come to the store to buy the product that they want.

Keywords
Furniture; Augmented Reality, Virtual

Topic
Informatic and Information System

Link: https://ifory.id/abstract/d8HbvuthTNG4

Corresponding Author
M Alif Farhan

Institutions
a) Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
b) Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this research is to identify whether the application of online ticket as a method in purchasing bus tickets can be fully implemented or not. The research method used a descriptive method to analyze the application of online ticket in the XYZ autobus companies. XYZ autobus company is one of the company in Bandung that engaged in bus-based transport service especially tourism. The results of this study are to determine the effect of the online ticket on consumers and autobus companies. Also, the research was obtained based on observations and exploring sources related to the bus ticket purchase process by conducting surveys, interviews, and analysis. After doing the research, it can be concluded by applying online ticket is influential for consumers and companies. For consumers, the online ticket makes it easy to purchase tickets, because the consumers do not need to come to the sales agent for purchasing bus tickets. As for the companies, online tickets affect managing transaction data, safer and as a promotional media for the companies.

Keywords
Ticket, Online Ticket, Otobus Companies, Bus

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/vgx2CrBJuZLn

Corresponding Author
Rio Ricardo

Institutions
a) Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
b) Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this study was to determine the extent of the effectiveness of the use of information systems in the accreditation process. The information system in document management for accreditation is a tool in the search process for supporting accreditation regulatory documents. Using the development method. It is expected to provide convenience in the implementation of accreditation in accordance with the applicable regulations, so as to facilitate the search process for supporting accreditation regulatory documents. The contribution of this research can improve efficiency and effectiveness in the accreditation being carried out.

Keywords
Information Systems; Accreditation; Regulatory

Topic
Informatic and Information System

Link: https://ifory.id/abstract/KCyNWwvkQFEJ

Corresponding Author
Rio Ricardo

Institutions
a) Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
b) Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this measure the effectiveness research on ordering food and drink using android-based applications and manually. The methods used by the descriptive approach, through observation and design android-based applications to order food and drinks. On the measurement of the results of the effectiveness, consumers will be given the option to use the system manually and use the application. The results of this study indicate many consumers prefer using an application compared to the order manually. Use the application provides convenience, for customer viewing and ordering food and drinks only from the desk, without the need to come in person. In addition to providing convenience to consumers, also provides convenience to restaurant owners to manage each menu are presented.

Keywords
Application; Based-Android; System

Topic
Informatic and Information System

Link: https://ifory.id/abstract/KkxC69gEqT7t

Corresponding Author
Eva Farida

Institutions
a) Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
b) Departemen Ekonomi dan Bisnis, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this research is to find out how much influence the internet has on the development of local tourism in Indonesia. This study uses qualitative methods and through literature studies. The results of the study state that the role of the internet is very influential on the development of local tourism so that it can now compete with national and foreign tourism. Because the internet is the widest and fastest network that can transmit information in just minutes to all corners of the world without having to face each other. The conclusion that it has been proven that the role of the internet as a local tourism promotion strategy is indeed an effective and efficient alternative when compared to other strategies, because it has a huge impact on the progress of tourism.

Keywords
E-Commerce

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/PX6zmBQjkLpH

Corresponding Author
Eva Rianty

Institutions
(a) Departemen Ilmu Komunikasi, Universitas Komputer Indonesia,Indonesia.
(b) Departemen Manajemen, Universitas Komputer Indonesia,Indonesia.

Abstract
The development of the culinary business was started by various celebrities today in various cities including the city of Bandung. The purpose of this study was to determine the effect of marketing strategies for a product using celebrities in this social digital era. This study uses descriptive qualitative methods with case studies that take based on the phenomena that occur. The results of the study were to find out the effect of marketing strategies carried out using celebrity ambassadors. From the strategy used, there is a change in the attitude of the audience in accordance with the objectives of marketing communication carried out, this is due to the importance of ambasador brands in introducing or promoting products through their social media.

Keywords
E-Commerce

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/C8tf4cNJVwe2

Corresponding Author
Adzhani Milla

Institutions
a) Departemen Ilmu Sosial dan Politik, Universitas Komputer Indonesia, Indonesia
b) Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of doing this research is to know how the Information Communication Technology (ICT) can help a Wedding Organizer attracts the customers attention. This research uses Qualitative Descriptive Method and Library Study. The result of the research states that the Information Communication Technology (ICT) obviously has big influence in attracting the customers interests. That is why every business is expected to be able to use Information Communication Technology (ICT) as the existence of business development, not only in Wedding Organizer but also in other business fields.

Keywords
ICT, Wedding Organizer, Customers

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/hQEgu34UKGeB

Corresponding Author
Syifa Syahru

Institutions
1Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
2Departemen Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this study is to explain how a student must be able to utilize social media, including social media, a virtual world that is very fast and easy to access the internet in conversation, of course giving a big positive contribution for students. This research method used descriptive method that describes access to social media that is easily accessible and influences the ease of internet access that is felt by all people, especially students. Who knows better and takes advantage of the opportunities gained from social media. The result of this study as students can meet their own needs or at least try to be independent so that they are more aware of the benefits we get from social media. The conclusion of this study is that students can find out the benefits of the internet as a medium for doing business and the factors that cause student curiosity and knowledge possessed by students in an effort to earn money or gain useful knowledge from social media.

Keywords
E-Commerce

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/KgpvNQuzeYUH

Corresponding Author
Asri Rachmawati

Institutions
a) Department Ilmu Komunikasi, Universitas Komputer indonesia, indonesia
b) Department Akuntansi, Universitas Komputer Indonesia, Indonesia
*agnesgoran[at]mahasiswa.unikom.ac.id

Abstract
The purpose of this research, is to analyze and identify how the application of ICT knowledge can provide benefits to entrepreneurship, ICT knowledge that is owned can develop more interesting ideas and new innovations for a business that we do. In this research the method used is qualitative and descriptive methods, and analysis of existing information sources. The knowledge of ICT can provide more value for entrepreneurs, because it does not only rely on creativity, but also skills are needed to become a reliable entrepreneur, then skills in knowledge of ICT is very beneficial, it can provide effectiveness in disseminating information, connecting with customers, and providing more information for developing good ideas.

Keywords
entrepreneurs,ICT,information

Topic
Electrical and Computer Engineering

Link: https://ifory.id/abstract/tH3JxFDQyaku

Corresponding Author
Afdhil Asnawi

Institutions
1Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
2Departemen Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia, Indonesia

Abstract
Social media is now very easy to use and accessible for anyone including in the business world as a market opportunity. The purpose of this scientific work is to explore the use of social media in attracting consumer attention to the culinary business as a promotional medium. In this scientific work the author uses descriptive methods that provide a detailed description of the matter in writing. The results of the writing made to see the scope of social media influence the selling power of the culinary business. The discussion in this study refers to social media studies that foster business opportunities which focus on the culinary world. In conclusion, social media has a huge chance in the culinary business to fascinate the consumers. Also, promoting in social media lessen the promotional costs than promoting in conventional way, it is making the enterpreneurs easier in order to offers their own products to public.

Keywords
E-Commerce

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/dxfR4bjvNhVc

Corresponding Author
Farhan Pratama Azhuri

Institutions
a) Departemen Teknik dan Ilmu Komputer,Universitas Komputer Indonesia,Indonesia
b) Departemen Teknik dan Ilmu Komputer,Universitas Komputer Indonesia,Indonesia

Abstract
The purpose of this study is to describe the design of information systems for ordering goods in manufacturing companies and can facilitate the company operations, especially in marketing products to customers. The method used in this paper uses a descriptive method, a method that presents a complete picture of the situation related to several variable situations that are examined. The results of the design and research show that a web-based goods ordering system is useful to help customers order items without having to come directly to a manufacturing workshop. This research was conducted by discussing the system of procurement of goods, processing of goods and shipping of goods carried out by the company using it website service.

Keywords
Manufacturing, Company, Paper, Web, Goods

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/fpcY6PCwx4J3

Corresponding Author
Muhammad Rohmatulloh

Institutions
a) Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia
b) Departemen Manajemen, Universitas Komputer Indonesia, Indonesia

Abstract
The writing of this thesis aimed to explain about communication pattern online trading apps which one of the user is Shopee user app. The background of the study about this thesis based on the fact that not all of trade acts happen on the market, but also can happen and be done on some online trading apps like Shopee, BukaLapak, Lazada, and so on. This is possible because of the fast technology development that eases human into communicate with each other. This research is a comparative descriptive study so that the data obtained will be based on a comparison of communication patterns between users of the application to buy and sell online. Data retrieval will be based on the results in terms of how many consumers are satisfied with the services of producers who sell using the Shopee application. Communication strategy that they take is by using interesting and good grammar that will attract consumer into buying their products. The research results obtained are communication patterns that must be done by users of the application to buy and sell online to get the maximum profit.

Keywords
E-Commerce

Topic
Informatic and Information System

Link: https://ifory.id/abstract/MhY3qCtcjwLW

Corresponding Author
Asri Rachmawati

Institutions
Departemen Sistem Informasi, Universitas Komputer Indonesia, Indonesia
Departemen Teknik Elektro, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this study is to identify the extent of the application of digitalization systems (information systems) to facilitate journalists in handling public complaints in government institutions and state apparatus. So that all information conveyed will be centralized into a system that is in a data, in this study will be presented in the form of images so that an in-depth explanation of the digitization system and in a structured. The method used in this study is the observation method which is observing the field in search of information related to research. The results of the study are, with the implementation of this digitizing system, the public complaints process that was not previously handled by the system, with the help of the handling process system to be faster and more accurate, because it is real-time in the process of submitting public complaints. The conclusion of this study is Thus the use of a digitization system can help facilitate the process of reporting public complaints, because the complaints process can be done at any time and can be immediately handled once there is a report that goes to the relevant agency, and can accommodate various complaints because it is stored in the information system.

Keywords
Public complaints, information system, application system

Topic
Informatic and Information System

Link: https://ifory.id/abstract/DJHdwCgnvAj4

Corresponding Author
Muhammad Farhan Fadhilah

Institutions
a) Departemen Sistem Informasi, Universitas Komputer Indonesia, Indonesia
*mianzkw[at]mahasiswa.unikom.ac.id
b) Departemen Ilmu Komunikasi , Universitas komputer indonesia, Indonesia

Abstract
This study was made aiming to see the influence of technological developments in the world of business in the agricultural sector, and the use of e-commerce technology in the agricultural sector. The research method used is descriptive method where this method presents an overview of the object studied in detail. The results of this study indicate that with e-commerce, farmers income increases compared to before using this system. In this study discusses the payment system, sales and purchases made in E-agribusiness activities. The real role of the agricultural sector in this case as a provider of employment and also as an economic driver for the community and the main source of income for farmers.But in the utilization of information technology in agriculture, in Indonesia is still lacking.. This e-agribusiness system is expected to help the community, especially farmers, in marketing their products or agricultural products so that they can be easier and can increase the income of farmers.

Keywords
E-Commerce, E-agribusiness , information system

Topic
Informatic and Information System

Link: https://ifory.id/abstract/3trqCbXNADW6

Corresponding Author
tryadi christianto

Institutions
a) Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia
b) Departemen Pasca Sarjana, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this study is to help in analyzing quickly. The research method used is qualitative research to describe the decision tree with C4.5 algorithm to easily solve the problem by analyzing data mining usage. The results of this study are in the form of knowledge as a basis for decision making. In this research data mining will be carried out related to strategic business locations so that it can produce decisions in determining strategic business locations. It can be concluded that the use of Data Mining in Determining the Strategic Restaurant Business Area by Using C4.5 Algorithm can help in analyzing quickly.

Keywords
Algorithm, Data Minning, Business, Location

Topic
Informatic and Information System

Link: https://ifory.id/abstract/LVHEGQcM7pDu

Corresponding Author
Dina Maysarah

Institutions
a) Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
b) Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this research is to identify the influence of e-commerce on marketing plan of a product. The method used in this research was the descriptive method. The result of this research was e-commerce has a positive impact on marketing plan of a product. E-commerce can improve products sales which automatically increase the profit, because trusted e-commerce can gather more customer and online transaction method can decrease the time to buy a product. The research was done by discussing the sales of products, flash sale system, payment method, and customer review system in an e-commerce application. The conclusion of this research was e-commerce can provide a variety of product marketing strategies.

Keywords
Marketing; Entrepreneurship; e-Commerce; Technopreneurs

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/EkGjL2VfbApr

Corresponding Author
Dina Maysarah

Institutions
a) Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
b) Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia

Abstract
Advances in communication technology provide social change in society. starting from the many businesses that have sprung up using the development of communication technology, One of them is the presence of Online Ojek can provide solutions to public concerns about public transportation services and provide convenience and comfort for its users. By using the theory of Innovation Diffusion with a heuristic qualitative research approach to 2 (two) the largest Ojek Online transportation service providers in Indonesia, namely Grab Bike, the results of the research are in-depth and comprehensive and comprehensive about the development of communication technology. The results of this qualitative research will provide the concept of contribution in the application of communication technology innovations that will provide changes to the social system of society.

Keywords
Communication Technology; Transportation; Businesses

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/3VUDCNhfZQ89

Corresponding Author
Saryobimo Nugroho

Institutions
c) Departemen Sistem Informasi, Universitas Komputer Indonesia
saryobimo[at]mahasiswa.unikom.ac.id

b)Departemen Ilmu Pemerintah, Universitas Komputer Indonesia

Abstract
The purpose of this research is to knowing the various kinds of advanced technology that used in the business world and seeing how the role of that technology in the business activities. This scientific work use the internet as a survey for research methods on various websites and online video. The result of this research will show that with the presence of various kind of technologies in the business world will make it easier for human on doing business activity and how to solve the negative impact from presence of that technology. Therefore, with these various technologies, we must be able to to optimize the use of these technologies so that there are no negative impacts

Keywords
technology, business, internet

Topic
Informatic and Information System

Link: https://ifory.id/abstract/fH4vBk69utmJ

Corresponding Author
Ayu Novitasyari

Institutions
1 Economic and Business Department, Universitas Komputer Indonesia, Indonesia
2 Engineering and Computer Science Departement, Universitas Komputer Indonesia, Indonesia

1 ayunovitasyari[at]mahasiswa.unikom.ac.id,
2 nelly.indriani[at]email.unikom.ac.id

Abstract
The relationship between online transportation applications and cashless payment methods is mutualism. But that doesnt mean everything is fine. This research was conducted with the aim of describing the ease of business people in conducting services when transacting with customers using the Cashless payment method in the Online Transportation application. In addition, this study also reviews the problems that arise from other studies discussing the usefulness of online transportation applications that are increasingly advanced so that it can be used for Cashless payment methods. The research method used is qualitative, namely direct interviews with business people to obtain objective results and supplemented by review literature. The results of this study indicate that, with this online transportation application, it is easier for sellers to make transactions with customers.

Keywords
Cashless, Transportation, Application

Topic
Informatic and Information System

Link: https://ifory.id/abstract/tUAPBuTMYJxr

Corresponding Author
Abdul Mutholib

Institutions
a) Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
b) Departemen Ekonomi dan Bisnis, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this research is to find out how to become a successful entrepreneur at a young age through an online shop, because to be an entrepreneur at young age requires perseverance. This research method is descriptive by developing theories obtained from various references and from experts. The results of the study show that many entrepreneurs are successful at a young age through online shops, in Indonesia and in the world. By seeing the results, there are many successful young entrepreneurs through online shop, and become the dream of many people. In this paper there is what must we do to become entrepreneur at a young age to be successful. As if, Being a young entrepreneur requires perseverance, focus, daring to take risks, and never stop learning. And there are also examples of successful enterpreneurs in Indonesia and in the world so they are can inspire. So to be a successful young entrepreneur we must not be afraid to try and do all kinds of ways, for example through an online shop that is in great demand by many people, because it is quite promising.

Keywords
Entrepreneurship; e-Commerce; Technopreneurs

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/2HvYmLG9bV4W

Corresponding Author
Priska Mariana

Institutions
a) Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
b) Departemen Akuntansi, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this research is to analyze the quantitative comparison between two variables of sales promotion media that have different system concepts. The first comparison describes online media promotion as an example such as promotion on youtube, and the second comparison explains the media of offline promotion as examples such as promotions on television are usually called advertisements. Quantitative methods with various components of variable and indicator problems that are appropriate to the case of analysis. The results of this study are a generalization in a particular population obtained from the case. Promotion is one of the marketing activities that is very influential in the companys activities to notify, and persuade consumers to increase the value of the companys products.

Keywords
E-Commerce

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/hf2LxnkZe9cT

Corresponding Author
Siti Maryamah

Institutions
a) Departemen Sastra Inggris, Universitas Komputer Indonesia
siti_raiswati[at]email.unikom.ac.id

b) Departemen Manajemen, Universitas Komputer Indonesia

Abstract
The purpose of this research is to measure the frecuency of human sound waves with presented data in software Praat through acoustic phonetic approxiation to identify that speaker can pronounce the word well. The writer focussed of Sundanese as a speaker. Praat provides many benefits for people to knowing information about the exising frequency, duration, and intonation of sound that spoken by speaker. In addition, this software can identify extraordinary sound as example bat sound. Bat has 20.000hz frequency that can not hear of the ear. Through Praat, the frequency can be identify. The method used in research is observation, collecting recording of speaker. The result of this discussion is to identify component of aoustic phonetic, that are frequency, duration, and intonantion. The conclusion can be concluded that it will provide sundanese can say english word that conucted of consonant.

Keywords
application, sundanese, acoustic

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/CBAHQMnZbDYX

Corresponding Author
Agris Priladha

Institutions
1Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia
2Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia
*agrisp80[at]mahasiswa.unikom.com

Abstract
The purpose of this research is to find developing professional gamers in the world of eSport. The background of this writing is because e-sport in the world is growing rapidly in all corners of the world but there is not yet a place to accommodate these professional gamers to be seen by eSport management in the world. This application has good potential to be implemented because it can produce a new high-quality player. The method used in this study is a descriptive method, to present a complete picture of the situation related to several variables of the situation being examined. The results of this study are to to design information systems web-based recruitment of professional gamers that can be used to assist and facilitate the process of professional gamers recruitment.

Keywords
Esport, Information System, Application

Topic
Informatic and Information System

Link: https://ifory.id/abstract/KD2xFq9ZnwuL

Corresponding Author
Alverina Susan

Institutions
1Departemen Akuntansi Universitas Komputer Indonesia, Indonesia
2Departemen Manajemen, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this study was to describe the benefits of technology in business aspect nowadays. This type of research used descriptive method so that we could analyze the importance of technology in the sector of business. The results show that this research can use technology these days to help young businessmen or businesswomen who want to develop their ability according to the times. The benefit of technology is that now it can support business expansion. Besides doing business by utilizing technology is useful because the users can also learn technology at the same time. This can provide convenience for the users. The impact from utilization of technology for business can also make the users take a note to their accuracy that it is easier for them to make decisions. So we can take out the benefit from technology for business because it does not close the possibility of successful business for businessmen and businesswomen.

Keywords
E-Commerce

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/8ygRKn4utYrx

Corresponding Author
Muhammad Farhan Fadhilah

Institutions
a) Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia
*anggie.octavianus22[at]gmail.com
b) Departemen ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this scientific work is to find out the product marketing strategy carried out by Threepoint Jersey to attract customers, how they ensure their products are quality. The research method is qualitative with descriptive studies, data collection techniques used, in-depth interviews, non-participant observation, documentation, and literature study. The research informants were selected by purposive sampling technique. The validity of the data is the increase in perseverance, peer discussion, and member check. Data analysis techniques were carried out with data reduction stages, data models, and conclusions. The results of the research will be seen to what extent Threepoint Jersey promotes the community through social media, how can the product be known by many people so as to achieve the desired goals. The theory used in this research is Uses and Gratifications Theory, such as sales through new media by Three Point Jersey, they provide products while new media users can receive, select, or be interested (fulfill the needs) on the product or not at all. The conclusion of this study is to find out how Three Point Jersey promotes, extends cooperation networks, delivers products, adapts to clothing designs according to current trends, and competes with other products that already have extensive networks and have a well-known brand.

Keywords
marketing strategy, product, social media

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/kuY2DM3LyEC7

Corresponding Author
Rani Nur Hanifah

Institutions
1Departement of Informatics Engineering, Universitas Komputer Indonesia, Indonesia
2Departement of Information System, Universitas Komputer Indonesia, Indonesia

adam[at]email.unikom.ac.id

Abstract
The purpose of this research is to identify the development of e-commerce technology in the business world, and the benefits of the application of e-commerce in the online business. The method used in this research was the descriptive method, to present a complete overview of the situation related to some variable situations examined. The result of this research is a study to give clear identification of how far the development of e-commerce technology in the world of online business, as well as the benefits provided by the application of e-commerce in the world of online business. In the end, bitcoin gives mutual connection to expand business of E-commerce.

Keywords
E-commerce, Business World, Apllication

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/BAwJ6rjVLn8Z

Corresponding Author
Rivanto Rivanto

Institutions
1Departemen Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia, Indonesia
2Departemen Manajemen, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this research is to find out how communication, especially communication carried out on social media can affect the companys image. This research method used descriptive method which describes how corporate the communication in social media can conducted by business actors and how corporate the communication can influence the business being built. Communication done by companies in social media as role of improving business image. The results of this study is that the communication strategies undertaken by business actors in social media affect the companys image and how important communication is with the aim of facilitating and providing information. The conclusion is that with a good communication strategy the company can build or maintain the image more easily as it can greatly benefit of the company.

Keywords
E-Commerce

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/YmuXxDbTheZJ

Corresponding Author
Assyfa Octaviyani Istiqomah

Institutions
1 Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
2 Departemen Bahasa dan Sastra Inggris, Universitas Komputer Indonesia, Indonesia

Email : assyfaoctav[at]email.unikom.ac.id

Abstract
The objective of this study was to discover and explore the role of a brochure as a non-verbal English language communication in entrepreneurship. Entrepreneurship has now been significant for the development of a country because of its ability to drive an economic growth. Entrepreneur has also adapted to varying times to resource the essentials of their communities through the application of information. One of the uses of giving information is through the brochure that includes to a non-verbal communication. The following idea takes an earlier look at what is meant by communication, it defines the stages intricate in the communication process that entrepreneurs utilize in their efforts to achieve entrepreneurial success. English language has also taken its part to support this kind of non-verbal English language communication to reach economic growth at its best. The method used in this study was descriptive-analytic, and content analysis research for further method. The results indicated that the use of brochure in communicating is very effective for strategic persuasive.

Keywords
Enterpreneurship, English Language

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/6VfqJUFz2Tmy

Corresponding Author
Nurlita Wahyu Isnaeni

Institutions
a)Fakultas Ekonomi dan Bisnis, Universitas Telkom, Bandung
*nurlitawahyu[at]gmail.com

Abstract
Creative-economy has become a center attention of the Indonesian government, which is established with Badan Ekonomi Kreatif (Bekraf) in 2015. However, funding or capital is still considered as the main obstacle for the creative-industrys startups, as the driver for creative-economy, in developing their business. The difficulties faced by the creative industries actors to get funding from banks or financial institutions, because the majority of the actors hold intangible assets. This study focuses on creative industries sub-sector which dominantly holds intangible assets, namely application and game developer sub-sectors and has purpose to examine the parameters of loans, credit and funding in organizational and institutional. These contain indicators that will be analyzed whether these might influence the funding to the actors. The study was conducted by interviewing the investors who were speakers and pitching judges at the Go-Startup Indonesia event on October 26, 2018 in Bandung. Explorative research is carried out by using qualitative methods. Triangulation is used for checking the validity of data. The result of the analysis shows there are nine indicators that influence investors in determining their investment. By optimizing these indicators, it is expected that creative-industrys startups become easier in obtaining the funding for their business sustainability.

Keywords
Creative industries; Funding indicators; Startups; Investors

Topic
International Conference of Islamic Economic and Financial Inclusion

Link: https://ifory.id/abstract/jDC7g3Yn86Ak