Indonesia Conference Directory

Corresponding Author
Wafaa Kamilah Maulani

Institutions
a) Departemen Keuangan dan Perbankan, Universitas Komputer Indonesia, Indonesia
b) Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this research is to enable a business to have access to amount larger data, and some of that infromations are comes from an e-commerce business. Authors using literature review method to describe how big bata Analytics can affect to an e-commerce business. Big Data is a good asset for sales and marketing, because there is a valuable information from tons of data. The result from this research are Big Data improved shoping experiences, customer satisfaction, and increase sales. The conclusion of this study Big Data Analysis in E-commerce can help improve customer experience and help make the right decisions in business.

Keywords
Big Data, E-commerce, Sales, marketing, customer satisfaction

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/PrZENfBJtMV3

Corresponding Author
Kiki Rahmawati Dewi

Institutions
a) Departemen Sistem Informasi, Universitas Komputer Indonesia
b) Departemen Sistem Informasi, Universitas Komputer Indonesia
kikirahmawatid[at]mahasiswa.unikom.ac.id

Abstract
The purpose of this research is to find out the items that consumers often buy. The method used in this research is deskriptif. The results of this research was to identify the extent of the relationship between one item and another item, and to know the pattern of consumer buying interest in the items purchased. This research was conducted by discussing a combination of items that meet the minimum requirements of the value of support and the formation of association rules that meet the minimum requirements for trust. This research concludes that using the association rule method can help in making decisions about sales strategies. The apriori algorithm used in this research aims to provide useful information to determine the pattern of buying milk by buyers with dissimilar types of milk. Association rules are used to find the relationship between item one and alternative item based on different types of milk.

Keywords
Application Data Mining, Apriori Algorithm

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/meqrfycWdKXL

Corresponding Author
Muthiarawaty Muthiarawaty

Institutions
a) Department of Japanese Literature, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this study was to better understand the marketing strategy of foreign language courses, especially Japanese language courses through online media. The method used in this study is a descriptive method, to present a complete picture of the situation related to several variables of the situation being examined. The results of this study are to identify the extent of the development of Japanese language course marketing through online media and make beginners who will promote their institutions. This research was conducted by discussing service and promotion systems through the internet.

Keywords
Marketing; Strategy; Foreign Language

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/Z86cwvDkn9jp

Corresponding Author
Wafaa Kamilah Maulani

Institutions
a) Departemen Keuangan dan Perbankan Universitas Komputer Indonesia, Bandung, Indonesia
b) Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Bandung, Indonesia

Abstract
The purpose of this research is to find patterns in transaction data so that it can be useful information. The author wants to use data mining in the analysis of transaction data with the association rule method and a priori algorithm. The results of this study state that making the right decision for the marketing strategy. This study will analyze transaction data at XYZ dining places and find relationships between items purchased by consumers.

Keywords
Data mining, Transaction data, Marketing

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/xXmEdrW49nZa

Corresponding Author
Kiki Rahmawati Dewi

Institutions
a) Departemen Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia
b) Departemen Manajemen, Universitas Komputer Indonesia
rickamulia[at]mahasiswa.unikom.ac.id

Abstract
This research aims to find out how marketing communications strategy conducted by the entrepreneur or company that provides electronic commerce services. The methods used to support the research is descriptive and analysis methods. The results of the research, namely the existence of a strategy of marketing communications in the form of a promotion by making use of the internet can also make the appeal of the giver. The research was done by discussing the form of promotion of e-commerce companies do include advertising, sales promotion, direct marketing, public relations, also carried out through social media. Of course the success of the applied marketing communications strategy will make consumers want to buy products that are on offer by the electronic commerce service provider. The strategy of marketing communications by electronic commerce service providers, using cloud-based services can provide more against the allure of products offered to consumers. By utilizing the internet, providing convenience to consumers and service providers to deliver information products offered.

Keywords
e-commerce, marketting communication,strategy

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/uv7QDajTFJ8K

Corresponding Author
Fajar Farhansyah Siddiq

Institutions

1Departemen Of Information System, Universitas Komputer Indonesia
2Departement Teknik dan Ilmu Komputer, Universitas Komputer Indonesia

Abstract
The use of social media as a means of business promotion in introducing and marketing a product or service is very influential. The purpose of this study is to discuss the use of social media as a marketing strategy for a company engaged in services. This research method uses descriptive research method with a qualitative approach, and data collection methods carried out by researchers by conducting direct observations and interviews with related parties. The results obtained from this study are, not everyone has the mind to use marketing strategies through internet media to market their products. This is because not everyone knows what the benefits of internet media are for marketing their products. Of all these problems it can be concluded that the use of internet marketing as a marketing strategy is a basic need to support the success of the company we are living in the current era of globalization.

Keywords
Social Media, Marketing Strategy

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/3QgJqxLHCnem

Corresponding Author
Yusril Ihza Nugraha

Institutions
1Departemen Teknik dan IlmuKomputer, UniversitasKomputer Indonesia, Indonesia
2Departemen Ilmu Soaial dan Politik , UniversitasKomputer Indonesia, Indonesia

Abstract
The purpose of this research is to increase consumers with the development of e-commerce technology today, as well as the benefits of online businesses that use e-commerce applications. The method used in this research is descriptive method, where the data is obtained from the facts available to present a complete picture of the current condition. The results of this study are to find out how to increase consumers with the development of e-commerce technology in online businesses. and the benefits gained from using e-commerce applications. This research was conducted by discussing the system of payment transactions, sales, and orders made by companies that use e-commerce technology.

Keywords
E-commerce

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/mhNrJkR96jZX

Corresponding Author
Rizqy Dyah Utami

Institutions
1 Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia
2 Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia
Jl. Dipati ukur no 112-118 Bandung,Indonesia

Email : hpurnomo231277[at]gmail.com (1)
rdyahutm[at]mahasiswa.unikom.ac.id (2)

Abstract
The purpose of this research is to explain the influence and advantages of artificial intelligence in the automotive industry. This research uses descriptive research method where data is obtained from existing facts. In this 4.0 industrial era Artificial Intelligence (AI) has developed and is able to give the computer the ability to predict results based on input data, this is called "Deep Learning" where this technology allows computers to make their own decisions to be executed by other components quickly. This technology combines algorithms with artificial neural networks that allow computers to understand complex and abstract concepts. The incorporation of technology components in the industrial era 4.0 can produce an autonomous car that can navigate the highway with a decided scenario. Artificial Intelligence has been applied to Driverless Cars today with application of crash-avoidance systems and intelligent parking assistance.. The results of the research were obtained because the increase of human needs in the era of technology industry 4.0, so some companies developed driverless cars technology.

Keywords
Artificial intelligence, automotive industry, Driverless cars, Industry 4.0

Topic
Electrical and Computer Engineering

Link: https://ifory.id/abstract/NQgFZknAxpmK

Corresponding Author
Diki Juniel

Institutions
a) Departemen Teknik Sipil, Universitas Komputer Indonesia, Indonesia
b) Departemen Sastra Inggris, Universitas Komputer Indonesia, Indonesia

Abstract
The aims of this paper is to describe the important of business correspondence for micro-business. This study used a descriptive method to understand the benefits of creating business correspondence. The method used in this study is divided into three parts. The first part is the benefits for the SBO (Small Business Owner), the second part is the benefits for the SBO partner, such as another small business or larger companies, and the third part is the benefits for the consumer. The result of this research are twelve advantages of using business such as letter information exchange, establish business connection, create markets, personal visit substitute, cost saving, maintaining secrecy, a sign of goodwill, formal agreement, setting business transaction, as a future reference, legalities, local and international trade assistance. Business correspondence can help SBO gain the ability to improve their state of business by establishing a good communication between owner and other parties, help an SBO in case of criminal event or assisting in government bureaucracy, with business correspondence an SBO can also can also widen their connection whether local or international. Ultimately, for an SBO to gain the feature of creating business correspondence is an accepted method in increasing the profit.

Keywords
Communication; Letter; Writing

Topic
Informatic and Information System

Link: https://ifory.id/abstract/wTdLC6yZ7FgE

Corresponding Author
Wike Fitria

Institutions
a) Departemen Sistem Informasi, Universitas Komputer Indonesia
b) Departemen Ilmu Komunikasi, Universitas Komputer Indonesia
wikefitria[at]mahasiswa.unikom.ac.id

Abstract
The purpose of this study is to identify its marketing strategy local using online business.Methods used in research is a qualitative descriptive to collect data through interviews, observation, the literature study, documentation and searching internet.The result is a marketing as a strategy communication that effective so it able to attract buy and build consumer confidence.Communication methods used is informative, persuasive, educative.Internet media outlets used in the marketing is up, instagram, youtube, path, twitter and website.of strategy is used a change in attitude from society consistent with the objectives of marketing communications run.

Keywords
Marketting, online business, strategy

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/3k7zbFeXBNx8

Corresponding Author
Rizqy Dyah Utami

Institutions
Departmen Akuntansi, Universitas Komputer Indonesia, Indonesia.
Departmen Komputerisasi Akuntansi, Universitas Komputer Indonesia, Indonesia.

Abstract
The purpose of this study is to explain the Accounting Application system quality qualitatively in facilitating the financial sector performance in a company. The method used in this study is semi-structured interviews with informants of the quality of the accounting information as budget accountants in a company. The results showed that a quality accounting application system is from the analysis existing accounting information systems quality such as security, accessibility, reliability use, data integration, and availability of correct and timely information that is able to support company performance. Companies must have these four elements in the accounting system they use. The result of this study is that the company has used a quality accounting information system because it has fulfilled all four elements and is able to support the employees performance in the company. The conclusion from this study is this company has been able improving the company-s performance quality ofr the employees by using good accounting information system.

Keywords
Financial sector, Financial statement,accounting application system

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/kpdVPWUvAN28

Corresponding Author
Rizqy Dyah Utami

Institutions
Departmen Akuntansi, Universitas Komputer Indonesia, Indonesia
Departmen Komputerisasi Akuntansi, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this research was to determine the role of online business technology in the mindset of students, especially for students who will conduct business researh and analyze the extent to which the role of online business impact on the student mindset. The focus of this research is to explain the role of online business technology so that the students can think about utilizing technology in business. The research method used in this researh is a qualitative method with literature study, where the results of the research are through by reading & studying books or internet articles about information on the role of online business technology in the mindset of students. The conclusion of this study is the role of online business technology has a positive and negative impact on student mindset. The positive impact is that students have the mindset of being entrepreneurial. The negative impact of student mindset becomes more consumptive.

Keywords
Online business technology, E-commerce, business

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/X23FuKx7tkwm

Corresponding Author
Sarah Nur Utami

Institutions
a) Departemen Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia, Indonesia

Abstract
The purposes of this research is to identify what kind of medium and the benefits of public relations medium used in e-ticket business. The method used in this research is descriptive method, to present a complete overview the situation related to some variable situations examined. The results of this research is that the medium of public relations is a common and accessible to the public. This research was conducted by discussing public relations medium in the form of public media relations as a means of information for users of e-ticket services.

Keywords
Public Relation; E-Ticket; Business

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/4ntbAPuVNazk

Corresponding Author
Aryani Sapta Yunita

Institutions
a)Departemen Bahasa dan Sastra Jepang, Universitas Komputer Indonesia, Indonesia
b)Departemen Sistem Informasi, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this research is to see benefits vending machine in supply necessary of society, especially in an emergency. The method used in this research submitted a questionnaire to 42 female respondents. The result of this research was besides being able to be used as an effort to make a big profit; vending machine business can be a solution to necessary of society with a high level of urgency. Because, a business that is supported by technology can accelerate the distribution of a product to consumers, so the necessary can be fulfilled quickly, easily and practically. Impact of this research is to show that the vending machine helps the customer to get a product easier. The businessman can see the vending machine as an alternative way to get profit. Conclusion of this research is good businessman not only has to be good at finding business opportunities with nice prospects but must be able to be a solution to the necessity of society, including urgent necessary.

Keywords
Machine business, feminine, necessary

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/Rt8XdLCwrNpJ

Corresponding Author
Saryobimo Nugroho

Institutions
a) Departemen Manajemen, Universitas Komputer indonesia

b) Departemen Sistem Informasi, Universitas Komputer Indonesia
geriramadhan[at]mahasiswa.unikom.ac.id

Abstract
Writing this paper tells readers that they are better at thinking and acting in cyberspace. The method used in this study is to use the survey method, with Nitezen Indonesia respondents in the community. The results of this study are the thoughts of each Nitizen and the extent of the mindset of each Nitizen. This research will be very useful for everyone to be able to think again in acting, so that everything is done well and the human mindset is better in the future.

Keywords
sosial Media, Cyberspace

Topic
Informatic and Information System

Link: https://ifory.id/abstract/xQY63rU7cNqV

Corresponding Author
Zikra Nurhafiza

Institutions
Departemen Desain, Universitas Komputer Indonesia
Departemen Sosial dan Politik, Universitas Komputer Indonesia

Abstract
Graphic design is included in one of the factors that can attract consumers attention. The aim of this scientific work is to find out promotion techniques through graphic design to attract consumers who will help beginners to promote their products through print and social media. The method used in this study is a descriptive method to show a clear picture of the research. The results of this study are to see how far the value of graphic design is in attracting the number of consumers. This research was conducted by discussing graphic design used by many companies in print media and social media advertisements to attract consumers attention.

Keywords
Graphic Design, Presentation, Consumer.

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/2GqnFaXj3bAU

Corresponding Author
Saryobimo Nugroho

Institutions
a) Departemen Manajemen, Universitas Komputer indonesia

b) Departemen Sistem Informasi, Universitas Komputer Indonesia
fikrizulfikar18[at]mahaiswa.unikom.ac.id

Abstract
Information System has great impact in improving a bussiness. Information System help to analyze data, enhance the quality of services or products, and improve management effectiveness and efficiency. Discriptive method are used in this research, to describe how Developing Restaurant Infromation System can affect Decision Making. Author have developed and implemented a Restaurant Information System to manage and observe income and expenditure, so the stakeholder can make right decissions in the future. The aim of this research are to discuss how far the Restaurant Information System can developed, what is needed to improve the system, and how effective the system after implemented in the Restaurant. The result of this research is analyze data and make the data become useful information with information systems, So the company is ready to face Industry 4.0.

Keywords
information system, resaturant

Topic
Informatic and Information System

Link: https://ifory.id/abstract/Pmjwhv3cd8tG

Corresponding Author
Zikra Nurhafiza

Institutions
Departemen Desain, Universitas Komputer Indonesia
Departemen Sastra, Universitas Komputer Indonesia

Abstract
This study aims to analyze the interest of Indonesian youth towards Anime or Japanese cartoon and the positive impact. This analysis uses a social media-based survey method for teenagers randomly. The results of this study show that most Indonesian teenagers are interested in Anime for several different reasons and create a positive impact for some entrepreneurs. The research was conducted by discussing how big Indonesian teenagers are interest in Anime and how big is creating an effort from Indonesian teenager-s interest in Anime.

Keywords
Japanese cartoon, teenager

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/vk9XR7y6YLFd

Corresponding Author
Muhammad Alfi

Institutions
a) Departemen Sistem Informasi, Universitas Komputer Indonesia
b) Departemen Sistem Informasi, Universitas Komputer Indonesia
fadlurs[at]email.unikom.ac.id

Abstract
The purpose of this study is to provide the same experience for users when using online video streaming web. The research method used to describe the context is used to record current problems. The results of the research obtained are the basis for building web-friendly video streaming for plain color users. The cause of these results is because of the lack of a web that provides colorful user friendly video streaming applications. The conclusion are users who can experience the same experience when using web video streaming online.

Keywords
Video streaming, color blind, online

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/uQgP73jVFefc

Corresponding Author
Selly Rahmawati

Institutions
a. Departemen Ekonomi dan Akuntansi, Universitas Komputer Indonesia, Indonesia
*irma[at]email.unikom.ac.id
b. Departemen Desain Komunikasi Visual, Universitas Komputer Indonesia, Indonesia

Abstract
The importance of the effective time and make the businessmen including the apply information technology entrepreneur in his business. This study aims to describe the developing micro enterprises small and medium enterprises (UMKM)-based information and communication technology, efforts increase entrepreneurship in technology in Bandung district. Developing information technology in modern times is very important. This case study research using qualitative descriptive approach, namely data collection through the facts, circumstances, phenomena really happened in Bandung district. It can be inferred that, low competitiveness of Micro, Small and Medium Enterprises (MSMEs) in information technology based in Bandung district, due to the still low in mastering the technology in the scope of business travelers. Businessmen in the region is still minimal yet fully change the thoughts being turned, so that the lack of confidence to compete.

Keywords
SME, Information technology

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/yjBqEHdK3r9M

Corresponding Author
Zikra Nurhafiza

Institutions
Departemen Desain, Universitas Komputer Indonesia
Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia

Abstract
The purpose of this research was to identify the development of earthquake resistant architectural technology. Modular systems can be one of the technology choices that can be used in modern times. The use of bamboo material in this modular construction system is expected to be one solution to the problem of disasters, especially earthquakes. In Indonesia the development of the use of modular systems is well known but not yet known by the wider community, even though Indonesia is an earthquake-prone country. The method used in this research is descriptive method, to show an overview of the use of modular systems with efficient and earthquake-resistant bamboo materials. The results of this study are to examine the extent to which the use of modular systems with bamboo material is efficient and earthquake resistant. This research was conducted to discuss what a modular system, how to work with bamboo material and earthquake resistance.

Keywords
earthquake, bamboo materials

Topic
Architecture, Urban and Regional Planning, and Civil Engineering

Link: https://ifory.id/abstract/hH8krXVbYMG6

Corresponding Author
Selly Rahmawati

Institutions
a. Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
b. Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this paper is to find out the effects of many websites that provide online web programming training. The method used in this research is descriptive method. The results of this study indicate that e-Learning effects in Web programming learning methods are easier and more enjoyable. Because Indonesia currently has many websites that provide web programming learning materials, by looking for what programming language you want to learn, it will show a lot of material.

Keywords
Web programming, online training, e-learning

Topic
Electrical and Computer Engineering

Link: https://ifory.id/abstract/NTu9PQpkbKFj

Corresponding Author
Siti Maryamah

Institutions
a) Departemen Manajemen, Universitas Komputer indonesia

b) Departemen Teknik dan Ilmu Komputer , Universitas Komputer Indonesia
mhmmdnurhuda[at]email.unikom.ac.id

Abstract
This research has the aim to identify the influence and benefits of social media in the world of online business. To support the research, the writer uses descriptive analysis research method, which presents the complete data. The results of this study are to find out how social media apply in the marketing online business. indicate that social media is very useful for online business activities, doing business online on social media is one of the most reliable. In addition to small capital, this business can also be done as a side business. Based on the research, it is expected to increase product marketing, increase product popularity and touch targeted marketing targets. The results were obtained based on the case study that the writer did on one product brand. This research was conducted by discussing effective marketing ways to increase sales made using social media. It can be concluded that social media can make it easier to do product marketing and make product sales increase.

Keywords
Social Media, Marketing

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/nG7MqbB9tzkE

Corresponding Author
Adinda Manzilah

Institutions
a) Departemen Sistem Informasi, Universitas Komputer Indonesia
b)Departemen Ilmu Pemerintahan, Universitas Komputer Indonesia
adindamanzilah[at]email.unikom.ac.id

Abstract
This study aims to determine the role of the website in helping the government socialize the program. One of them is about entrepreneurship programs. This study uses descriptive methods to describe the problems faced by the government in socializing the program to increase beginner entrepreneurs. The results of this study indicate that the website is one of the media used by the government in socializing its programs, one of which is a beginner entrepreneurship program. This program can certainly grow entrepreneurs or entrepreneurs to support job creation and poverty reduction.

Keywords
Website, Socialization, Government Program

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/A7BCgWUPQwcm

Corresponding Author
Siti Maryamah

Institutions
a) Departemen Manajemen, Universitas Komputer indonesia

b) Departemen Sistem Informasi, Universitas Komputer Indonesia
adidarmawan76[at]mahasiswa.unikom.ac.id

Abstract
The purpose of this study aims to look at utilizing Virtual Reality in the field of education, especially for students in school in learning as a new learning media and fun with Virtual Reality. This research method was carried out using descriptive method. From the results that are done that by utilizing Virtual Reality in the learning of school students can very much provide attraction to students who need a new learning method because it can help students visualize abstract learning materials to be easier to understand. This is will be a media of learning that is more interesting and fun increasing students interest in the learning process, helping students in practicing. The results of the study were obtained because human needs for industrial technology 4.0 were growing. In the future Virtual Reality can have an effect on new and fun learning methods.

Keywords
E-learning, Education

Topic
Sciences

Link: https://ifory.id/abstract/B2wnX9eqUprQ

Corresponding Author
Selly Rahmawati

Institutions
1 Departemen Keuangan dan Perbankan, Universitas Komputer Indonesia, Indonesia
2 Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia


*rennolaazizah[at]email.unikom.ac.id

Abstract
The purpose of this research is to identify the development of e-commerce technology in the business world, and the benefits of the application of e-commerce in the online business. The method used in this research was the descriptive method, to present a complete overview of the situation related to some variable situations examined. The result of this research was to identify how far the development of e-commerce technology in the world of online business, as well as the benefits provided by the application of e-commerce in the world of online business. The research discuss about the payment transaction system, sales, and reservations and all activity in everyday easy with e-commerce technology.

Keywords
E-commerce, online business

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/XeNRAbkWTdZw

Corresponding Author
Glenda M Windyastari

Institutions
Departemen Ilmu Sosial Dan Ilmu Politik , Universitas Komputer Indonesia
Departemen Desain, Universitas Komputer Indonesia

Abstract
The purpose of this research is to identify indonesian young people about entrepreneurship through new media, and the benefits of the development of communication and information technologies in the field of entrepreneurship. The reason for choosing young people or teenagers because teenagers are the spearhead of the future of this country. The method used in this research was the descriptive method, to present a complete overview of the situation related to some variable situations examined. The result of this research was to identify indonesian young people who choose new media for entrepreneurship and the reasons why they choose new media for entrepreneurship. The research was done by finding opportunities who young people take to entrepreneurship in the new media and what the reason behind that. The young generation is the nations successor who must be creative and innovate in welcoming and participating in the global market industry.

Keywords
technological era, entrepreneurship

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/LzFaB2J7Hmvd

Corresponding Author
Rika Rienita Wahyuli

Institutions
a. Department of Communication Studies, University of Computer Indonesia, Indonesia
b. Department of Visual Communication Design, Indonesian Computer University, Indonesia

*rikarienitawahyuli[at]mahasiswa.unikom.ac.id

Abstract
The purpose of this study is to discuss marketing communication strategies through social media in consumer buying offers. The method used in this research is descriptive method, to review strategies that discuss marketing communication to attract buyers. The results of this study are to promote marketing communication strategies that are used to increase consumer buying interest. This research is carried out by involving consumers in presenting products, services, offers, and how to order and promote through social media. Regarding consumers with product information through social media will be more intensive in displaying products, services, offers, and how to order them to take purchase actions. The conclusion is that customers have a high interest when viewing products offered on social media with all available information up to the presentation of information to make purchases.

Keywords
Marketing Strategy, Social Media, consumer interest

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/V3AWTFjt6U9k

Corresponding Author
Rika Rienita Wahyuli

Institutions
Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia
Departemen Desain, Universitas Komputer Indonesia

Abstract
The purpose of this research is to describe the website in managing and promoting processes that can be used directly. In this study using descriptive methods to describe in real terms. the results of this study are some of the benefits of using web applications that can increase revenue. These results are obtained from research on an application website in the management of goods transactions. In this research can be concluded that an application website can be important.

Keywords
website applications

Topic
Informatic and Information System

Link: https://ifory.id/abstract/grdPFbQq4WTB

Corresponding Author
Rika Rienita Wahyuli

Institutions
a. Department of Accounting, Universitas Komputer Indonesia, Indonesia
b. Department of Visual Communication Design, Universitas Komputer Indonesia, Indonesia

*permanarukma[at]mahasiswa.unikom.ac.id

Abstract
The purpose of this study is to find out the benefits of an online store and how a student can build an online store. In this study the method is semi-structured interview method with informants who are online shop owners. Based on the research results shows that a student is actually able to build an online store business and students will gain experience in trading. If students want to try and be observant of opportunities plus diligently in running their online store, surely the online store they manage will develop. The conclusion of this study is that if students can foster an entrepreneurial spirit, then building an online store will be very easy.

Keywords
online store, entrepreneurial spirit

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/k7NuYacpDJvf