Indonesia Conference Directory

Corresponding Author
Soni Ilham Maulana

Institutions
a. Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
b. Departemen Akuntansi, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this research is to know how to influence the progress of information and communication technology and entrepreneurship education in business interest. The technology progress that is so fast can make it easy for everyone to get information, including to create busness opportunities. Supported with the entrepreneurship education will create interest and business opportunities that are becoming increasingly large. This research using descriptive analysis method to obtain information needed in the research process. The results of this research indicate that technological progress and entrepreneurship education have a significant effect on the busisess interests for students. The results are obtained because people who have studied entrepreneurship and also interested in the development of information and communication technology will have a greater interest to do business. The application of information technology is very useful in teaching entrepreneurship, for example as a marketing medium, and so on. Therefore, ICT and entrepreneurship are two things that are interrelated in their implementation From the results of the research can be concluded that technological progress and entrepreneurship education can effect a person-s interest to do business and have a strong desire to create jobs in the future.

Keywords
bussiness, Information technology, education of business

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/xPnERtFXH32d

Corresponding Author
M Riofanny M Akbar

Institutions
Department Of Accounting, Universitas Komputer Indonesia

Abstract
This research aims to identify the technological development of Enterprise Resource Planning (ERP), and benefit from the application of Enterprise Resource Planning (ERP) in an enterprise. The methods used in this research study using the method of the library by means of collecting data on the influence of ERP to a company. The results of this research can make in helping management companies to mengabil decisions with the development of ERP technologies in the enterprise. This research was conducted to facilitate integrated business management. ERP integrates various information systems within an enterprise.

Keywords
Enterprise Resource Planning, Influence, ERP technologies,

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/q842EurVaF7j

Corresponding Author
Yosi Narulita

Institutions
a) Departmenen Sistem Informasi, Universitas Komputer Indonesia, Indonesia
b)Departmenen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia

agusnursikuwagus[at]email.unikom.ac.id

Abstract
The purpose of this research is to find out how the impact of e-commerce for students in the life of entrepreneurship and what benefits e-commerce provides to students. In this study using a descriptive method, which is used to present an overview of events or phenomena that are taking place at this time or in the past. The results of this study are to find out how far and how much influence e-commerce has on students. This research was conducted by discussing how the system of sales, payment, and order transactions can be done by students using e-commerce technology. Easiness of transaction was provided by e-commerce with the e-payment, the consumer can buy without physical money. In the cloud era and IoT, every purchasing product, we only browsing and obtain the interested product and then just pay. Some e-commerce has provided for registry form. It used for the consumer who has not account member on their transaction. Reduce the time, speed, and doing everywhere are to be jargon on the e-commerce concepts. The result that IoT can bring an influence to the student. The digital era brings the student easier to buy something on the internet. Service like purchase order, payment, and claim have provided by the company to make consumer convenience and guarantee. The impact of this research is that a student can increase the knowledge about e-commerce, how to use, how to pay, and how to become a member.

Keywords
E-commerce, Enrepreneurship, Technology

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/NXK3qMFRBhzc

Corresponding Author
M Riofanny M Akbar

Institutions
1 Departemen Ilmu Pemerintahan, Universitas Komputer Indonesia, Indonesia
2 Departemen Ekonomi dan Bisnis, Universitas Komputer Indonesia, Indonesia

Email : rinianggraeni[at]mahasiswa.unikom.ac.id

Abstract
The purpose of this paper is to find out the role of technology in culynary business. While the benefits of technology can be used for young people who runs business using technology, and also to understand information technology to increase business activities. The research method this research uses is descriptive method with gathering informations through the internet. The result of this study is the recognition of the role of technology in business activities in the culinary field that can increase the effectiveness of time and value efficiently by technology. The conclusion of this research is that technology makes it easier for people to run a culinary bussiness. By looking at the results, the authors hope this research it can be used and supporting activities in business by implementing information technology that can save costs and time.

Keywords
E-commerce, Culinary Business, Information technology

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/MVvJ8nPuXZ7D

Corresponding Author
Iqbal Habibi

Institutions
a) Departemen Perencanaan Wilayah dan Kota, Universitas Komputer Indonesia, Indonesia
b) Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia
*iqbalhabibi[at]mahasiswa.unikom.ac.id

Abstract
The purpose of this study is to facilitate craftsmen in selling handicraft products and contribute significantly to spur Indonesias economic growth. This is because this gives an increase in the income of craftsmen in very large areas and increases the production of small-scale people. The research method used is descriptive method, to present a complete picture of relevant situations aimed at collecting data in detail. The results of this study are that the sale and marketing of handicraft products through cyberspace has many advantages, namely broad coverage, no space and time and web-based information can be used to establish cooperative relationships with sub-districts and can increase the potential of craftsmen so that they can improve the economy of work . in addition, it was found that social media facilitates interactive social interactions with internet-based technology that changes the pattern of information dissemination from previously broadcast media monologue one to many audiences to social media dialogue many audiences to many audiences.

Keywords
E-Commers; Handicraft; Website-Based

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/Qx74TA8VwJYe

Corresponding Author
Fajar Farhansyah Siddiq

Institutions
a. Departemen Design Interior, Universitas Komputer Indonesia, Indonesia
b. Departemen Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia, Indonesia

Abstract
This study intends to study Marketing Communication Brun Brun Paris through Social Media. This research approach is qualitative and uses descriptive methods. The results of this study indicate that Brun Brun Pariss Marketing Communication uses marketing communications developed with the preparation and development of promotional and advertising media. Media execution and communication applications are carried out through personal selling and direct selling activities. Situation monitoring and analysis includes monitoring and adjusting strategies that occur in the field. The conclusion of this research is that marketing communication that has been carried out by Brun Brun Paris has been thorough, because of the marketing communication activities of Brun Brun Paris utilizing the media, namely social media effectively to be involved in conducting promotional and advertising activities.

Keywords
marketing communication

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/Ru7Bc8ma36NH

Corresponding Author
M. Rayhan Akbar

Institutions
a) Departemen Sistem Informasi, Universitas Komputer Indonesia, Indonesia
b) Departemen Bahasa dan Sastra Jepang, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this research is to identify the development of Indonesia creative industry influenced by the Japanese culture. The method used in this research was descriptive with literature method, using an online article, library books, and other printed media to get a result according to an overview of the situations related to the variable being examined. The result of this research is to see how far the development of Indonesia creative industry influenced by the Japanese culture. This research was done by discussing the influence of Japanese culture in the development of Indonesia creative industry and the hope of the creative industry in Indonesia in the future. From the movement of this creative industry developed by the young generation of Indonesia now, it is hoped that the entry of Japanese subculture coming to Indonesia will be introduced properly and correctly will adjust both the ethics and morality of Indonesian culture, whether it is popular Indonesian culture or subculture.

Keywords
Japanese culture, Development, Creative Industry

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/kcK7yRWaX6BD

Corresponding Author
M Riofanny M Akbar

Institutions
Departemen Teknik dan Ilmu Komputer, Unversitas Komputer Indonesia, Bandung, Indonesia

Abstract
The purpose of this paper are aims to know the advantage of Japanese manga (comic book) for learning Japanese culture. We know that right now the Japanese comic book or “manga” are popular with comic lover all over the world. This method helps people who want to learn Japanese language autodidactly. And with today-s era of online technology, you can access online manga from its original country to your home. And the result is the people who learn Japanese language from manga are more knowledgeable than people who learning from ordinary books.

Keywords
Manga, Autodidactly, Online Manga, Japanese language

Topic
Sciences

Link: https://ifory.id/abstract/CVpaKQNf76Wk

Corresponding Author
Aditya Muhamad Muldani

Institutions
a) Departemen Manajemen, Universitas Komputer indonesia
aditya.muhamad97[at]mahasiswa.unikom.ac.id

b) Departemen Manajemen, Universitas Komputer Indonesia

Abstract
The goal of this research is to identify how important homestay business in Indonesia. The method used in this research was the descriptive method, This study uses descriptive methods to find out the related variable about Homestay Business by analyzing existing facts. With this research we can find out peoples opinions about the homestay business itself. The result of this research is to identify how important homestay business in Indonesia. Especially to attract international tourist to come to Indonesia, to raise local income, and makes Indonesia well-known in the world. This homestay business is not really being applied in Indonesia, not like any other countries which have many homestay business. This business is promising in the future because the international tourist in Indonesia is increasing every year. The result shows that homestay business is important in Indonesia because this business can raise local income, to attract international tourist to come to Indonesia, and to give the tourists chance to interact directly in Indonesian daily activities.

Keywords
Business, Homestay

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/Jtc6bA2hMDVN

Corresponding Author
Syafaat Putra Fajriansyah

Institutions
1Department of Electrical Engineering, Universitas Komputer Indonesia, Indonesia
2 Department of Engineering and Computer Science, Universitas Komputer Indonesia, Indonesia


Email : syafaatputraf[at]mahasiswa.unikom.ac.id

Abstract
This study aims to identify the strategies used by e-commerce companies in marketing their products. So that in marketing the product can have appeal by using methods such as advertising, packaging a product and others. In the end e-commerce can do product marketing in accordance with market desires and have more appeal in the eyes of consumers, so this study wants to explain the impact of corporate strategy in marketing products, namely increasing market interest in a product. Writing this journal is by using study methods the literature in which the author looks for reference theory that is relevant and in accordance with the problem raised. The reason the author adopts this title is because as we all know that there are many e-commerce companies that exist today and lately many people talk about it. With the appointment of this title, the results obtained in this writing are knowing how a company makes a selection of strategies in determining market promotion, packaging, or targeting. But here the author found several business strategies that are often used by several e-commerce, namely content marketing, sales chat, target marketing, discounts, free shipping, and competitive prices. This is done because the purpose is to attract the attention of consumers to buy products offered

Keywords
E-Commerce; Marketing; Strategist

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/x7jJuQXRAUza

Corresponding Author
M. Rayhan Akbar

Institutions
a) Departemen Sistem Informasi, Universitas Komputer Indonesia
b) Departemen Ilmu Komunikasi, Universitas Komputer Indonesia
gina_kusnia[at]yahoo.co.id

Abstract
The purpose of this research is to find out and describe the technology used to develop the creative economy. This study uses a qualitative approach with descriptive methods, to explain the facts and conditions that occur at this time. The results of this study indicate that technological developments in the interior design sector can produce works that are innovative, efficient, and have benefits in creative economic development. With CAD (Computer Aided Design) it is very helpful for architects and designers to design their projects with full accuracy, can save more time and money use more efficiently. From the results of CAD (Computer Aided Design) technology in the field of interior design, it can be applied in detail and detail to the elements. Of course with the development of technology that can affect the creative economy.

Keywords
Creative economic, Cad, technology

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/FyXmh6euqdDt

Corresponding Author
Humanovfiqh Riezsky

Institutions
a) Departemen Sistem Informasi, Universitas Komputer indonesia
humanovfiqh[at]mahasiswa.unikom.ac.id

b) Departemen Manajemen, Universitas Komputer Indonesia

Abstract
This paper was created with the aim of utilizing Augmented Reality (AR) technology as a medium for the introduction of historical objects to the public. The background of this writing is the decreasing in the average number of visitors in several historical museums in recent years, this research was conducted to provide information from cultural heritage in a more interesting and interactive way because the interest of people to know and study history is already reduced. To support the research, the writer uses descriptive method, because the object under study is associated with prolonged social conditions, the descriptive method is used to find new facts about related problems. The results show that the use of AR technology as a trigger for public interest in history is very helpful in interactive way. From these results, it can be seen that there are significant differences in effectiveness and efficiency with the use of AR technology in this field.

Keywords
Techonology, Augumented Reality

Topic
Sciences

Link: https://ifory.id/abstract/KNUnJ2Za83Cr

Corresponding Author
Ario Adjie Panangsang

Institutions
Management Department, Universitas Komputer Indonesia, Bandung, Indonesia

Abstract
The purpose of this study is to analyze the use of social media in the marketing of SMEs in the City of Bandung. The method used in this research is descriptive method, to present a complete picture of the situation related to some of the variable situations examined. For this purpose, a survey was carried out on 6 SME Distribution Officers. The results showed that there was still a lack of knowledge of the benefits of information technology, a lack of support from government agencies. This research was conducted by discussing the sales system, and product marketing via social media.

Keywords
SME, Sales system, Social media, marketing

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/xvGKmR9kwj6a

Corresponding Author
Humanovfiqh Riezsky

Institutions
a) Departemen Manajemen, Universitas Komputer indonesia
Wahyuni17[at]mahasiswa.unikom.ac.id

b) Departemen Manajemen, Universitas Komputer Indonesia

Abstract
The purpose of this study is to identify business systems using e-commerce technology and make the attraction of a company in selling its products that are packaged into online marketing. The method used in this research is descriptive method using a qualitative approach. Data collection techniques are carried out through observation, interviews and documentation. The results of this study are that the use of e commerce-based systems will increase the attractiveness of buyers to view the contents of business products so that at the end of this study it was concluded that e-commerce systems make it easier for business people to conduct business in terms of shipping information, payment products and systems, e commerce make significant attraction to consumers to buy online.

Keywords
e commerce, Business, Techonolgy

Topic
Informatic and Information System

Link: https://ifory.id/abstract/7ceRFqUTg2y6

Corresponding Author
Ario Adjie Panangsang

Institutions
Department of Management, Universitas Komputer Indonesia, Bandung, Indonesia
Department of Management, Unversitas Komputer Indonesia, Bandung, Indonesia

Abstract
The purpose of this study is to find out information technology for companies that help humans in making, changing, storing, communicating or disseminating information. Information technology connects computing and high-speed communication for data, voice and video. Examples of Information Technology are not only personal computers, but also telephones, televisions and cellphones. The purpose of this research is to focus on what kind of information technology can achieve company success because technology is no longer a desire, but a need to improve the quality of business in the company. Because of this, companies need information technology for the companys success. The research method is done by finding information about companies that have achieved their respective successes, the information obtained is none other than using social media search methods, internet and observation. Based on the analysis conducted on the information gathered that Information Technology is very helpful for the company to achieve success, with the presence of social media companies can easily introduce products made in the company to different regions without the need to pay for expensive tickets. From the large amount of information that can be obtained and can be concluded that large companies really need Information Technology.

Keywords
Information technology, business, social media,

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/nCAbVgNpQ7Rt

Corresponding Author
M. Rayhan Akbar

Institutions
a) Departemen Sistem Informasi, Universitas Komputer Indonesia
b) Departemen Sistem Informasi, Universitas Komputer Indonesia

Abstract
This study examines the use of web service technology to build a modern website. The purpose of this study is to explore more deeply about building a modern website using the REST API architecture. The RESTl API architecture allows websites to have servers and clients separately, therefore this technology does not depend on certain programming languages so that it can be used by many programming languages and multiple platforms at once. The method used in this study is a descriptive method. Data were analyzed by describing the actual prototype of a website created with REST API technology. The analysis results obtained that modern websites built with the REST API architecture have good performance, are fast and easy to develop, especially in the exchange and communication of data between platforms. The conclusion of this study is to build a modern website with a fast, flexible, and easy to develop performance that is very possible using REST API technology.

Keywords
Web service, Technology, REST API

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/2tLrEeFjhn6B

Corresponding Author
Sinthia Anggraeni

Institutions
a) Departemen Ilmu Komunikasi, Universitas Komputer indonesia
tessamelita[at]mahasiswa.unikom.ac.id

b) Departemen Manajemen, Universitas Komputer Indonesia

Abstract
The purpose of this study was to find out about the influence of online business (E-Commerce) on the internet which has a relationship between marketing mix, namely modern and traditional marketing systems. The type and method of this research can use qualitative research methods. The results of this study note that the influence of the development of these technologies causes the world of trade is required to offer a new concept through the internet, that is E-Marketing. Therefore, with the internet in order to make it easier for people to buy goods through onlineshop, which is currently widely used by the Indonesian people even to the world. So the internet provides a big role in business management aspects, e-commerce is one of the effective ways to increase sales and turnover but e-commerce is not the best way.

Keywords
Marketing, Online Business

Topic
Informatic and Information System

Link: https://ifory.id/abstract/FdUjG8gRxaYM

Corresponding Author
Medina Syafira Dwintanissa

Institutions
1Departemen Keuangan dan Perbankan, Universitas Komputer Indonesia, Indonesia
2Departemen Bahasa dan Sastra Jepang, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this study is to facilitate tourists who want to visit tourist attractions with affordable facilities and costs. The preparation of this scientific work uses a method of deduction research, namely ways to make conclusions based on logical writing and obtained from the progress of application media technology that presents information about the facilities and infrastructure of tourist attractions that are currently in demand by tourists. The expected results of the many tourist destinations in Japan can provide business opportunities for travel entrepreneurs to further develop their businesses and simultaneously introduce tourist attractions in Japan to the international world. We know that the tourism sector has a vital role in economic growth in a country. The facilities offered in this tourism business are expected to attract more foreign tourists. Tourists can enjoy comfortable travel facilities, such as lodging facilities, travel fees, and tickets and treated to natural and cultural beauty typical of Japan. This opens up more promising business opportunities in the field of travel.

Keywords
Tourist; E-Commerce; Travel

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/djhPWfwvLKA9

Corresponding Author
Herlianti Herlianti

Institutions
a) Departemen Sistem Informasi, Universitas Komputer indonesia
itsnovy03[at]gmail.com

b) Departemen Manajemen, Universitas Komputer Indonesia

Abstract
The era has really changed peoples habits, especially with the emergence of gadgets and the abundance of social media as a tool to make online business, one of them in social media that is so widely used is Instagram. The number of social media users is really used to reach consumers. The research method used in this data analysis is a descriptive method, which is collecting data in the form of words and images. The results of the study can be concluded how changes in consumer behavior in buying products can affect the success of online businesses.

Keywords
Social Media, Online Shop, Instagram, information technology.

Topic
Sciences

Link: https://ifory.id/abstract/FMEVhL2yD6fN

Corresponding Author
Ario Adjie Panangsang

Institutions
a) Departemen Perencanaan Wilayah dan Kota, Universitas Komputer Indonesia, Indonesia
b) Departemen Akuntansi, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this paper is to see how much influence financial applications have in developing business and the benefits of financial applications in managing business opportunities. The method used in this study is to use a survey method for several business people, to present a complete picture of the situation related to several situations examined. The results of this study indicate that financial applications play an important role in supporting business activities. This is due to the use of financial applications that can accelerate the process of working employees in inputting transaction data and making financial statements. This research was conducted to discuss the management of goods and services, simple and fast transactions, transaction and profit reports, purchase receipts, monitor transaction reports per day and monthly conducted by business people in using financial applications.

Keywords
Financial application, business opportunities, software

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/3UBaAkwYtpMg

Corresponding Author
Andi melinia Putri

Institutions
a) Departemen Sistem Informasi, Universitas Komputer Indonesia
b) Departemen Akuntansi, Universitas Komputer Indonesia
andimelinia[at]mahasiswa.unikom.ac.id

Abstract
The purpose of this study is to find out more precisely the marketing strategy that is most suitable for the companys situation to be able to grow and develop in competition in online media. To support research, this scientific work uses a survey method by directly involving the community as respondents. The results show that in this modern era, increasing the efforts and strategic use of social media can facilitate and expand the impact of product marketing. This is due to the large number of online media users and also counterbalancing business competition that makes us more able to see opportunities and make products as attractive as possible followed by the right strategies so that businesses can develop well. Online media can be done in various ways which of course can only be done if we as entrepreneurs can operate and keep abreast of technology, behind this great opportunity, of course there are various challenges. Therefore, an entrepreneur needs to learn further strategies in implementing promotions through online media and can compete in the online business world

Keywords
Marketting strategy, business competition

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/Ezv4BqragDwF

Corresponding Author
Praditya Sopyana

Institutions
1 Departemen Bahasa dan Sastra Inggris, Fakultas Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia
2 Departemen Bahasa dan Sastra Jepang, Fakultas Sastra, Universitas Komputer Indonesia, Indonesia


Email : praditya.tri[at]mahasiswa.unikom.ac.id

Abstract
This study aims at proving that the Indigenous Japanese food demand by various circles of society in Indonesia. The food is very influenced by the geographical location of the area and historical differences, therefore the food is a cultural element of a State. The method used in the study was a survey method. The results of the research, a lot of typical Japanese food that does not exist in Indonesia and is expected to give it a try. So, the chances of Japanese food in Indonesia is quite large. Thus, making business Japanese restaurant in Indonesia with a different menu and more variety would be advantageous. In addition, special food can become Pull a country to attract foreign tourists come to visit.

Keywords
Indigenous; Japanese; Food; Chance

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/TuxLMKCU9nry

Corresponding Author
Ario Adjie Panangsang

Institutions
Departemen Akuntansi, Universitas Komputer Indonesia, Indonesia
Departemen Komputerisasi AKuntansi, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this research is to describe, analysis, and determine the level of effectiveness and efficiency of the influence of the use of information technology on modern accounting software. In this case I focus my research on accurate accounting software. This study uses a method of description and interviews to direct informants, where the population taken in this study are S1 and SMK Accounting students. The results of this study indicate that the use of Information Technology (IT) has a significant influence on the company. Modern accounting software that uses a computerized system helps manage financial statements from the stage of recording transactions and then preparing, to present it in the form of financial statements needed by an accountant to inform those in need in the company. This is due to the level of technological progress that encourages companies to use modern accounting software to improve the effectiveness of company performance. Accurate accounting software is one solution to increase accuracy, functional improvement, and shorten the time spent preparing and presenting financial statements.

Keywords
Information technology, accounting software, computerized system

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/ypArdvFaHuhb

Corresponding Author
Andi melinia Putri

Institutions
a) Departemen Teknik Informatika , Universitas Komputer Indonesia
b) Departemen Sistem Informasi, Universitas Komputer Indonesia
kikirizkiamelia170597[at]email.unikom.ac.id

Abstract
The purpose of this research is to identify problem of database system paid website application of PT. XYZ and also build a good database system. By using descriptive analysis method for this research commit observation to find out the problems and get the desired data that need to can be used as a reference to build a good database system. The result from this research hope can solve the problem of aplication data storage for website. Conclusion from this research is by made a database system company can keep data with well and safe.

Keywords
database system, design, website application

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/y4WEj7qrXTbm

Corresponding Author
Sani Hendriansyah

Institutions
Department of Communication Studies, Universitas Komputer Indonesia, Indonesia
Department of Social and Political Sciences, Univeristas Komputer Indonesia, Indonesia

Abstract
The purpose of this study is to find out the branding carried out by online media broadcasters between online shopping sites and products, and thus to find out the benefits of using online media broadcasting services. The method used in this writing is descriptive method, namely by presenting a complete picture of the situation related to some of the situation variables being studied. The results obtained from this study are that many publishers who do branding are broadcasters who already have many viewers, and the purpose of this branding is to increase product sales and increase online shopping site visitors. From these results it was found that online shopping products and sites are products and online shopping sites for teens to adults. This is because online media broadcasters are young and mature, and thus the audience is still young. besides that the contents and web design are the main attraction for site visitors or buyers. But more important is the design and benefits of the product. The use of so many social media is also one of the factors that makes online sales grow rapidly. In conclusion, branding can influence product buying interest and interest in visiting online shopping sites.

Keywords
internet, online shopping

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/tPvC6qbgWmQU

Corresponding Author
Andi melinia Putri

Institutions
a) Departemen Sistem Informasi, Universitas Komputer Indonesia , Indonesia
b) Departemen Ilmu Sosial dan Politik, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this research is to know the development of business in the digital era like today, around 150 million smartphone users in Indonesia have used internet through the search engine or social media technology to reach any information they need. The method used in this research was the descriptive method to present a complete overview of the situation related to some variable situations examined. The result of this research was to identify how far digital marketing could help in developing business. The research was done by discussing the interesting of product look, payment transaction system, reservation system for buying a product, and how far the attractive between producer and customers in social media. This research can be used as a reference for beginners who want to start a business by utilizing digital marketing as their business development in order to face global competition.

Keywords
Digital Marketing, Business, Development

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/pRZaLY9egK8Q

Corresponding Author
Wafaa Kamilah Maulani

Institutions
Departemen Akuntansi, Universitas Komputer Indonesia, Indonesia
Departmen Komputerisasi Akuntansi, Universitas Komputer Indonesia, Indonesia.

Abstract
Phenomenon that occurs from several cases companies or agencies often delay in the process of presenting financial statements every month and the end of the year, based on the case researchers assume that presenting financial statements carried out by accountants is so complicated. The purpose of this study is to identify the development of application technology in the field of accounting, and the benefits of using Accurate applications for users of accounting services. The method used in this research is descriptive method, to describe the events that are happening. The results of this study are to identify the extent to which the development of accounting-based application technology in the times, as well as the benefits provided by accurate applications in the field of accounting. This research was conducted to discuss how easy it is for Accurate application users to produce complicated accountancy activities. From the process of entering a purchase transaction and a sales transaction, recording the inventory, the journal process, the classification of records until the process of presenting the financial statements. The complexity of accounting activities carried out by an accountant and the length of time presenting financial statements can be done by anyone quickly without having to understand deep accounting knowledge.

Keywords
application technology, Accounting, Financial report

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/pGzv3Rdh9YJ6

Corresponding Author
Ari Rahman

Institutions
a) Departemen Bahasa dan Sastra Inggris, Universitas Komputer Indonesia, Indonesia
b) Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this study was to determine the extent to which the Internet, which is part of the real form of development in the era of modernity, played a role in the development of entrepreneurship in Indonesia, both through various applications contained in it, as well as in its use by local Indonesian entrepreneurs in an effort to maximize potential business. The model used in the preparation of this paper is a qualitative approach model with literature study method which emphasizes on observative and documentative data collection through data sources in the form of written sources and the Internet as a source of information. Data - data obtained through the literature study is processed by analyzing books that are relevant to the variables to be studied, to obtain a form of narrative, detailed and descriptive data presented in the presentation of various information that has been obtained. From the results of observations, research, and in-depth analysis through the search for data that can be accounted for found information that the Internet has a large influence in the business world so that entrepreneurs also compete in utilizing Internet technology in their business activities.

Keywords
Internet; Role; Entrepreneurship

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/2WwU46GEXqgv

Corresponding Author
Sani Hendriansyah

Institutions
a) Departemen Manajemen, Universitas Komputer indonesia
fanyazharifauziah[at]email.unikom.ac.id

b) Departemen Ilmu Pemerintahan , Universitas Komputer Indonesia

Abstract
With the emergence of financial technology as a new innovation, it opens opportunities for entrepreneurs to help their businesses in accordance with the established Islamic law. The writing of this work aims to identify the financial role of Sharia Technology in financing Micro and Small and Medium Enterprises in Indonesia. The method used is descriptive method by observing selected variables. This research was carried out by observing the financing system from investors to entrepreneurs. From the observations it can prove that Fintech Syariah has an important role to assist Micro and Small and Medium Enterprises in financing business activities. This is because Fintech Syariah acts as an intermediary between entrepreneurs and investors.

Keywords
Fintech Syariah, UMKM

Topic
Sciences

Link: https://ifory.id/abstract/2tQebBcHXurV

Corresponding Author
Alvin A

Institutions
a) Departemen Ilmu Komunikasi, Universitas Komputer indonesia
yanuarti.irma[at]mahasiswa.unikom.ac.id

b) Departemen Ilmu Pemerintah, Universitas Komputer Indonesia

Abstract
The purpose of this research is to find out how important content marketing is done through online media for the development of a business. The method used in this research is descriptive method, to present a complete overview of the situation related to several variable situations that are examined. The result of this research is an attractive content marketing has the important role for the development of a business. Because attractive content marketing can help increase can help increase customers trust in the products or services offered. Through content marketing a business can convey the values applied to its brand as well as various information related to the product or service offered, from there the community will be aware of the existence of a brand, recognize its character and value so that eventually it will put trust in the product or service offered and will build linkages between brands of a business and customers. In the discussion will be discussed about a content marketing that is made will add the value of a product and the purpose of the product so that it can be understood and consumers are more interested From the result of this research it can be conclude that attractive content marketing is very important to increase consumers trust.

Keywords
content marketing, Sosial Media

Topic
Informatic and Information System

Link: https://ifory.id/abstract/WFYRUBMtDyaq