Indonesia Conference Directory

Corresponding Author
Mohd Fairuz Abd Rahim

Institutions
a) Multimedia University (MMU)
b) Malaysian Agricultural Research and Development Institute (MARDI)

Abstract
Introduction While numerous government initiatives have been directed to encourage entrepreneurship activities amongst the Malaysian youths across all the economic sectors, however, agricultural-based entrepreneurship (agropreneurship) seems to be an unfavoured choice despite its strategic economic importance. Young entrepreneurs prefer to choose sectors that are trendier and happening, such as food and beverages, technology, and services. Therefore, the motivation to become agropreneurs seems to be rather exclusive and is influenced by unknown factors. Aim of the Study The study seeks to examine the factors that influence the motivation of Malaysian young agropreneurs. Method The study employed a quantitative survey method via self-administered questionnaires. Respondents were asked questions concerning their motivations to start a business in the agriculture sector. Data were collected from a sample population consists of young agropreneurs from various states in Malaysia. Data were then analysed using Statistical Package for Social Sciences (SPSS) Version 21. Results Amongst the key motivators for the respondents to start their agro-based businesses include to pursue their dream, to elevate their socio-economic status and to challenge themselves. Conclusion This paper highlights the underlying factors that influence the motivation of becoming young agropreneurs.

Keywords
Agropreneur, motivation, youth, entrepreneurship

Topic
Entrepreneurship

Link: https://ifory.id/abstract/YaGByJpAQdjc

Corresponding Author
Eddy Soeryanto Soegoto

Institutions
Department Ilmu Sosial dan Ilmu Politik, Department Ilmu Sosial dan Ilmu Politik, Department Sastra Inggris

Abstract
The purpose of Online-Learning research is as a form of learning innovation and new business models in the world of education to find out the effectiveness of learning through E-learning methods and social and economic impacts. Along with the times, the internet and the development of the world of technology are developing so rapidly. And, all aspects of life as a whole are affected. And the development of technology, especially the internet, currently affects various aspects of the field and education, one of them. The form of innovation in the use of technology in the field of education is through distance learning systems. In this writing the method that I use is a comparative causal research method or ex post facto research through a Case Study to collect data to be reviewed. The results of this study as a benchmark for any impact that will be generated by the E-Learning learning system both in social and economic world-wide including Indonesia. And with the nuances of learning through the use of technology, it will provide experience and new dynamics in the teaching and learning process for each individual.

Keywords
Business Models, E-Learning, Technology

Topic
Entrepreneurship

Link: https://ifory.id/abstract/MxeEw8T3bfKQ

Corresponding Author
Nabila Putri

Institutions
Faculty of Economics and Business, University of Indonesia

Abstract
The Government of Indonesia recognizes MSMEs as the main driver of economic growth as well as social welfare. Furthermore, Indonesia making MSMEs the priority of government policy. In fact, only 18% of Indonesia-s MSMEs currently use e-commerce through the use of websites and social media, and only 9% adopt a more sophisticated e-commerce strategy. It is important to assess how the involvement of e-commerce, in MSME business-to-consumer (B2C) relationships affects the success of micro businesses in the Indonesian retail sector. The Greater Jakarta area is the largest e-commerce market and trends show that the clothing category is the most popular. Seeing business opportunities, MSME Atkey developed a business engaged in online retail of apparel for young adult women. However, Instagram marketing strategies and distribution channels from Atkey have not been excellent. In this research, we conduct business coaching method an action research, using some of instruments such as collected qualitative data for mapping MSME condition and problem, then proceed the corrective action for improvement. The Pareto analysis for showing gaps reveals unoptimzed promotion channels, and ineffective workflow processes. Therefore, we restructured the Instagram marketing strategies and workflow business process for Atkey. We started exploring from industry analysis based on 5-s Porter, competitive analysis, STP (Segmenting, Targeting and Positioning), Promotion and Marketing Communication Strategy. This study designed to help Atkey in Optimization of Instagram Marketing and Efficiency of Workflow Business Process Using e-commerce in MSME Atkey to face business competition in maintaining the companys long-term sustainability.

Keywords
Business Coaching, Action Research, Instagram Marketing, Effeciency Workflow Business Process with E-Commerce

Topic
Entrepreneurship

Link: https://ifory.id/abstract/XLpZwtNPJn6f

Corresponding Author
Diadre Dachiviant Sindudipoera

Institutions
Master of Management, Universitas Indonesia

Abstract
Coffee shops are spreading widely nowadays, especially in Jakarta. To compete in this industry, SMEs should go the extra mile to survive. Woven Coffee is one of the SME that trying to survive in this industry. They will necessitate having a signature product, superb service excellence, or even provide a fancy space. The objectives of this research are provide a solution through business coaching to develop physical evidence of Woven Coffee in order to attract more customers and also determine their food production standard time. This study is conducted using a qualitative method, and the data is obtained by observations, surveys, as well as in-depth interviews. We utilize seven analytical tools to achieve the targeted results, namely Business Model Canvas (BMC), Porter-s Five Forces, PESTEL Analysis, Service Marketing Mix, SWOT Analysis, TOWS Analysis, and GAP Analysis. These analyses are used as a base to generate the result of this study, i.e., developing the physical evidence of Woven Coffee and applying the standard time of food-producing accordingly.

Keywords
Business Coaching; Physical Evidence; Standard Time

Topic
Entrepreneurship

Link: https://ifory.id/abstract/wFBazdAXbrjN

Corresponding Author
Syadza Ghitha Zahirah

Institutions
*Student at Faculty of Management and Business, Telkom University, Bandung, Indonesia, email: gsyadza[at]gmail.com
**Faculty member at Faculty of Management and Business, Telkom University, Bandung, Indonesia, email: gadangramantoko[at]gmail.com

Abstract
Learning analytics has change a lot of business perspectives and can be used by various field. This is the case where learning analytics has become one part of the special interest domain that encourages the finding of entrepreneurial opportunities. This study exemplifies the perceptions of 285 business students of Telkom University on how the implementation of big data analytics would matter. It describes the benefits of studying “data analytics” in understanding the ultimate objectives of training students to become entrepreneurs. The study uses the following variables: use of IT tools, self-regulated learning, ability to analyze data, improve skill, develop new business model, and opportunity to be new entrepreneur, as proposed by Sedkaoui (2018) and Eom (2012). The data is collected through questionnaires. The finding inhibits some important variables in feature statistics, correlations, pivot table, scatter map, and association with minimal support and minimal confidence >80%. The manifested variables take variety of distribution while those that combined with gender is distributed normally. As it shown by the results of the Pearson-s correlation, the factor loadings of the indicators show highest value with regard to the corresponding variables while still showing fairly little correlation with another variables of the construct.

Keywords
Learning analytics, entrepreneur, entrepreneurial opportunity, digital transformation

Topic
Entrepreneurship

Link: https://ifory.id/abstract/XqH9fgEaVP4w

Corresponding Author
Ratu Hadianti Putri

Institutions
a) Magister of Management, University of Indonesia, Jalan Salemba 3, Jakarta 10430, Indonesia
*rt.hadianti81[at]ui.ac.id

Abstract
Nowadays men-s grooming has an immense business opportunity based on Euromonitor data-s, but the growth of channel distribution of men-s grooming from 2013 to 2018 is only 0.1%. Barbershop is one of the channel distributions on men-s grooming industry. This study analyzes the needs of barbershop customer from three-factor of customer equity, value, brand, and relationship and compares the services provided by the Good Willie barbershop. The result of the comparison analyzed by IPA analysis; the result used as one of deliberation to improve Good Willie barbershop. Beside IPA analysis, business model canvas, SWOT analysis, internal and external analysis used as a method to find the problem and make an improvement at good willie barbershop. This study conducted by qualitative and quantitative methods based on owner interview, business, and customer observation. The result of the analyze, good willie barbershop needs improvement in value equity, to get the exact improvement this study used service quality to scan the actual needs of good willie barbershop customers. Moreover, the result of service quality observation used to compare good willie barbershop position in customer value hierarchy and determine which value needs to improve, one of the improvement Good Willie barbershop needs is remodelling model business.

Keywords
Barbershop, Customer Equity, IPA Analysis, Service Quality, Customer Value Hierarchy

Topic
Entrepreneurship

Link: https://ifory.id/abstract/9LCjTuGrDzta

Corresponding Author
Haslin Johari

Institutions
a) Faculty of Management, Multimedia University,
Persiaran Multimedia, 63000, Cyberjaya, Selangor, Malaysia

Abstract
This study explores the compliance of the listed companies in Malaysia on the Statement of Risk Management and Internal Control (SRMIC). Risk management and internal control are vital for an effective corporate governance. Sustainability of a company is perceived to be correlated to its corporate governance effectiveness. An effective risk management helps companies to achieve targeted performance. Internal control system, conversely, should provide reasonable assurance that an adverse impact arising from future event is at an acceptable level. In 2015, SRMIC commissions the need to examine the compliance of its requirements. Annual reports of 746 companies listed on the Bursa Malaysia for 2015 and 2016 were examined. Findings show that only 2.5% companies disclose all the mandatory risk management items whereas 97.5% companies disclose only 88% of these items. Besides, 83.4% companies disclose information concerning assurance from CEO and CFO on whether the companies- risk management and internal control system is operating adequately and effectively. Finally, some of the companies voluntarily disclose information related to the external auditors, internal audit function, internal control opinion, risk appetite, soundness of risk management and internal control system. The findings evidence the companies- engagements towards the demands for a more effective corporate governance.

Keywords
Risk Management, Internal Control, Compliance, Mandatory Disclosure, Voluntary Disclosure

Topic
Entrepreneurship

Link: https://ifory.id/abstract/gZr89Wdfb6QH

Corresponding Author
Ratna L Nugroho

Institutions
Telkom University

Abstract
Women entrepreneurship has been growing and contributing significantly to economic activities, and it may also reduce unemployment, especially in developing countries. In Indonesia and Zimbabwe, entrepreneurship has become a very popular option among women. The high rate of entrepreneurship as a career choice among females is attributed to factors that are specific to females in these two countries, which may also possibly relate to other countries. The purpose of this paper is to understand the variables and their interrelationships that lead to sector crowding in entrepreneurship among females in Harare, Zimbabwe and Bandung, Indonesia. A phenomenological and comparative qualitative approach to research was adopted for this study to help the researcher gain deeper understanding of experiences of Bandung and Harare female entrepreneurs with respect to their to issues that influence their choice of sector to venture their business into in total early stage entrepreneurial activity (TEA). With a purposive sampling technique, 3 women from Bandung and 3 women from Harare active women entrepreneurs will sampled for the study. A multiple case study strategy, in-depth face-to-face interviews, and participant observation will be used to solicit responses from participants included in the study. The study focused solely on sector choices of women entrepreneurs and the barriers to enter male dominated sectors in Harare and Bandung. More so, the sample is quite small which may not represent the experiences of the whole population. Originality/value – As a first of its kind as a comparative study in the Harare and Bandung context, little is known in extant literature until now with regard to sector preferences in women entrepreneurship in both these cities. This study therefore seeks to bridge this gap.

Keywords
women entrepreneur, Indonesia, Zimbabwe, qualitative method

Topic
Entrepreneurship

Link: https://ifory.id/abstract/2VrGvQkxHgfW

Corresponding Author
Elfadhanadya Kusuma Prasetyo

Institutions
Master of Management, Universitas Indonesia
Jl. Salemba Raya No.4, RW.5, Kenari, Kec. Senen, Kota Jakarta Pusat, DKI Jakarta 10430

Abstract
The development of business strategies, especially in terms of marketing must continue to be done in order to increase business growth so as not to stagnate. Every business must be able to adapt to the business environment, especially in current digital era, without exception Micro, Small and Medium Enterprises (MSMEs) has to continue to develop business in the digital world. This thesis aims to develop marketing channels for MSMEs that have begun to move into the digital world, which is namely MSME Selempang Grosir. Decision making and also business coaching-s research data obtained through interviews, observations, focus group discussions, and mini surveys to customers and non-customers of Selempang Grosir. Through the method of data collection, it was concluded that Selempang Grosir need to develop marketing channels through social media and e-commerce with the establishment of Standard Operating Procedure (SOP) promotion on social media.

Keywords
Business Coaching, Digital Marketing, Digital Marketing Channel, E-Commerce Marketing, SOP Promotion

Topic
Entrepreneurship

Link: https://ifory.id/abstract/MhcWuJF6f2yQ

Corresponding Author
Mediany Kriseka Putri

Institutions
Telkom University

Abstract
The Social Rehabilitation Organization For People With Disability Sensory Blind (BRSPDSN) is a rehabilitation and social protection center for people with disabilities - in this case blind people-under the auspices of the Director General of Social Rehabilitation of the Indonesian Ministry of Social Affairs. In this institution there are some clients who want to become entrepreneurs but it is very difficult for them to compete with normal people, due to our clients have not had entrepreneurial quality to build a business and motivation for entrepreneurship yet. The purpose of this study is to determine the impact of entrepreneurial characteristics on entrepreneurship motivation of the BRSPDSN Wyata Guna Bandung clients. This study uses causality method by quantitative approach and analyzed by multiple linear regression. The sampling technique in this study is non-probability-quota sampling with 100 clients as our respondents with minimum age (17 years and above). The software for data processing is using SPSS software. The results out that only self-esteem and resukt orientation influences entrepreneurship motivation partially, while simultaneously all independent variables influence entrepreneurship motivation. This research suggest improving of client-s self-esteem through increasing meeting intensity in order to checking business plan result previously and future visions.

Keywords
Entrepreneurial Traits, Motivation for Entrepreneurship, Multiple Linear Regression Test

Topic
Entrepreneurship

Link: https://ifory.id/abstract/rtafU98LdW6B

Corresponding Author
Tigor Samuel Sibarani

Institutions
University of Indonesia

Abstract
MSMEs are economic drivers that are currently needed to support Indonesias growth. The increasing number of MSMEs has little impact on economic growth (GDP) because MSMEs cannot develop their own businesses to a larger scale, lack marketing creativity, and competitive advantage to be able to compete with products from abroad. This study aims to encourage sales and competitiveness through the implementation of marketing event promotion activities for Panglima Kopi MSMEs.

Keywords
coffee industry, promotion, Event Marketing, Micro Small and Medium Enterprises (MSMEs)

Topic
Entrepreneurship

Link: https://ifory.id/abstract/FgZYDEA2fRmk

Corresponding Author
Ratna Lindawati Lubis

Institutions
Faculty of Economics and Business
Telkom University
INDONESIA

Abstract
Millennials, or people born between 1981 and 1996, make up the largest portion of the world population and have different traits than other generational cohorts. In 2015, PEW Research Center findings showed that 34% of millenials do not identify with a religion. Millennials believe in human rights more than religion. In connecting with spirituality, they believe in the concept that all human beings are equal. They feel a deep sense of connection in helping each other regardless of gender, race, religion, or political affiliation. They want to defend their future and the planet, which is leading them to choose firms that embrace sustainability. Natural-product consumerism and anything that connects them with nature appeals them. With increased attention being paid to the role of millennials during a time of critical change in Indonesia, this research emphasizes the importance of student specific action and understanding on the implementation of 2030 Agenda for Sustainable Development Goals (SDGs 2030) through their learning activities at Telkom University Indonesia, focusing on ecopreneurship and sociopreneurship courses. The ecopreneurship and sociopreneurship concept provides the millennials with ideas, actions and starting points towards a sustainable world. This research is aimed to illustrate the graduate students- perceptions of how the SDGs 2030 create an initiative to view and assess the potential of resources and opportunities with the target of bringing for-profit ventures into existence through their environmental and social lenses.

Keywords
ecopreneurship, sociopreneurship, millennials, sustainable development goals 2030, graduate students

Topic
Entrepreneurship

Link: https://ifory.id/abstract/cUp3Gutbz2ZF

Corresponding Author
Muhammad Yasin Nasrulloh

Institutions
Postgraduate Master Information System
Universitas Komputer Indonesia
Jl. Dipatiukur 112-116, 102 Bandung 40132

Abstract
At present the development of information technology is very rapid and has an impact on the world of education in Indonesia The next generation of young nation in this case students must have motivation and interest are also interesting for be entrepreneur by using technological developments that have been many at this time. One of the governments efforts is to change the mindset of students and develop entrepreneur spirit from an early age by adding prakarya and entrepreneurship subjects to the high school curriculum The purpose of this study was to determine the impact of information technology on student learning practices in understanding the importance of entrepreneurship by applying social media. Online sales as a practical tool in prakarya and entrepreneurship subjects The results of this study will show how the role of information technology on entrepreneurship is developing and its impact on the interest of students in capturing entrepreneurial opportunities by using technology as a supporting tool. In the process of this study using quantitative descriptive research with a population of 100 students dan data collection using questionnaires

Keywords
: Information technology, entrepreneurship, education, motivation, social media

Topic
Entrepreneurship

Link: https://ifory.id/abstract/aANuJZ2fgG9R

Corresponding Author
Ratna Lindawati Lubis

Institutions
Faculty of Economics and Business
Telkom University
INDONESIA

Abstract
Education has a decisive impact on changes in the way that societies are coping with national, regional, and global challenges and opportunities brought by sustainable development. The Sustainable Development Goal on Education (SDG 4) brings attention to the content of education and tackles issues at the heart of education policy and curricula development in Indonesia. The SDG 4 contains the most comprehensive and ambitious objectives for global education ever attempted, and reflects education challenges of great relevance to Telkom University including lifelong learning, equity and curriculum content to help foster a sustainable future. Meanwhile, the research topic of ecopreneurship in education is growing and new questions emerge, whilst others remain unanswered. In the context of Telkom University, through its Institutional Strategic Plan – so-called RENIP – for the period of 2013 to 2038, the institution provides a framework to work towards the global entrepreneurial university, by searching for new solutions and knowledge related to the entrepreneurship. Parallel to this, a growing number of research papers are recognizing the relevance of the content of education to the ecopreneurial ecosystems agenda. Nonetheless, doubts have also been expressed as to the legitimacy and maturity of ecopreneurial ecosystems in shaping SDGs 2030 agenda at Telkom University. By following the main trends within the academic debate, this paper provides insights into the defining the lifelong learning, equity and curriculum content to help foster a sustainable future. The authors provide an overview of research issues that could be explored in the future.

Keywords
ecopreneurship, ecopreneurial ecosystems, sustainable development goals 2030, curriculum content

Topic
Entrepreneurship

Link: https://ifory.id/abstract/b9djNgQ2GqPc

Corresponding Author
Ratna L Nugroho

Institutions
Telkom University

Abstract
Entrepreneurship is one of the fields where the concept of career has found application as an analytical tool. However, considerable gaps exist in operationalization and measurement of this concept. Using the qualitative in-depth interview which collected from entrepreneurship training participants, this paper addresses some of these gaps. Meanwhile, the need for this research stemmed from the fact that in today-s new world of young generation, the new world of work, organizations and markets are demanding new skill sets, innovative approaches to delivery and increasingly higher performance levels. The impacts of technology and globalization and the demand for entrepreneurs have brought a new era in economies and organizations, resulting in new career realities. The purpose and direction of the young entrepreneurs- career is no longer confined to a single employer boundary. Therein lies the opportunity for young generation to understand, manage and leverage this dynamic context for entrepreneurship career progression and growth through the accumulation and implementation of relevant and valued career capital. This research investigated the three components of entrepreneurial careers for the young generation, particularly in Bandung City, Indonesia. This research examine how entrepreneurial careers are shaped by three components, namely motivations (knowing-why), knowledge (knowing-how), and relationships (knowing-whom). The findings of this research could provide an insightful platform for further research by exploring the presence of those three components in another city around Indonesia.

Keywords
entrepreneurial careers, young generation, qualitative method, entrepreneurship training

Topic
Entrepreneurship

Link: https://ifory.id/abstract/MzCqnEgY2Vxj

Corresponding Author
Cut Irna Setiawati

Institutions
(a*), (b) Business Administration, Telkom University
Jl. Telekomunikasi N0.1, Bandung, Indonesia
*irnacut[at]telkomuniversity.ac.id

Abstract
This study aims to analyze the family business named Ponyo Restaurant (PR) from the Three Dimensions of Family Business Development, which covers the dimensions of family, ownership, and business so that current PR sustainability is known. This research is descriptive qualitative. Data was collected by in-depth interviews with 6 PR key persons and then the data was analyzed to map stakeholders then formulate a business strategy. The research results obtained are first, based on Family-Ownership: Ownership is under the control of one person while the others are passive owner. In terms of Business-Family Members: The next generation is undergoing a training period and the owner has a good and increasing performance. In terms of Share Ownership: (1) shareholders come from family members who directly manage the company, (2) owners and future generations manage the business together, and (3) the owners are ready to hand over the reins of leadership. In terms of Business-Ownership of Shares: (1) the organizational structure between owners and managers as the center, (2) shareholders develop PR systems, and (3) run organizational routines properly. From the side of the Employees: there are employees who work due to family relationships. Lastly in terms of Employee-Ownership: employees have ownership or share rights due to their partners or grandchildren directly from the owner.

Keywords
Family Business, Ownership, Restaurant Enterprise

Topic
Entrepreneurship

Link: https://ifory.id/abstract/d6b9mrLYgfj8