Indonesia Conference Directory

Corresponding Author
Andrie Witsqa Arifin

Institutions
a) Student of Magister Management, Universitas Indonesia, Indonesia and Master of Business Administration, IAE Grenoble, France
*witzk15[at]gmail.com
b) Lecturer of Universitas Indonesia, Indonesia

Abstract
There are some mass media that we can use to advertise our organization, product, service, or idea, such as television, radio, magazine, and etc. That media transmits the advertising message to large group of population and some of them expected to be the potential customer. The company must conduct some research to determine which media can generate the most effective results. Integrated media mix is one factor that also involve in media decisions. When the company does the pretesting of finished ads there are some tests like theater test, on-air test, and physiological measures that they can use. The less common method of pretesting finished ads are physiological measurement. This research aims to examine and assess the advertising communication effectiveness towards single channel electrocardiographic response using physiological measurement that measure the most effective scene of the video and towards cognitive response that consists of some variables that are toward the ad, attitude toward the brand, and purchase intention. This study is experimental research with deep interview process for the electrocardiograph response which conducted in 35 respondents using single channel (lead I) portable electrocardiograph to know the most effective scene in 4 Indonesian instant noodle advertisement video. After knowing the most effective scene and conduct video editing process, only 1 advertisement video that considered as the most appropriate after editing process will be used in the next process. Questionnaire interview process also conducted for original and edited (without most effective scene) advertisement video to measure the cognitive response for each group consists of 125 respondents to found the result-s difference for both videos. The respondent-s result then analyzed using structural equation modeling (SEM). The result of this research shows that majority of the hypotheses in questionnaire I and II about the positive influence for each variable in cognitive response is accepted. This research also shows that the most effective scene from electrocardiograph response is positively contributing to the influence of variables relation in the structural model and also to the mean scores of the variables that measured in this research.

Keywords
Television Advertising, Effectiveness, FMCG Advertisement, Electrocardiographic, Physiological Measure, Attitude Toward Brand, Attitude Toward Ad, Purchase Intention, FMCG Product, and Advertising Communication

Topic
Marketing Management

Link: https://ifory.id/abstract/wJZcWFGr7nqC

Corresponding Author
erna herlinawati

Institutions
STIE Indonesia Membangun, Universitas Pendidikan Indonesia

Abstract
ABSTRACT This study aims to analyze the effect of innovation on business performance. This research is motivated by the phenomenon of the important role of SMEs in national economic growth, should be accompanied by increased business performance, but SMEs are faced with the challenge of losing competition in the global market because low innovation. The method used in this study is an explanatory survey, with data collection through questionnaires and documentation. The population is SMEs in the processing industry sector in West Java, Indonesia, with a sample size of 346 respondents. Data collection used 1-5 scale questionnaires Data analysis using SEM. The results of the analysis show that the research model is acceptable, which means that innovation has a positive effect on business performance. The implication of this research is that business performance can be improved through product innovation, process innovation, and distribution innovation.

Keywords
Keywords: Innovation, Business Performance, SMEs, Indonesia

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/KhYHZumUJcgk

Corresponding Author
Riski Taufik Hidayah

Institutions
Universitas Pendidikan Indonesia

Abstract
Ciletuh - Palabuhan Ratu Geopark is a leading tourist destination owned by West Java Province at this time. This is because it has a wealth of natural panoramas that have received international recognition from UNESCO. In fact, it has not been able to significantly increase the level of visits in Sukabumi district. The triggers questions regarding the seriousness of destination management that is said to have this strong potential. This study aims to determine how much influence the experience of tourism on tourist satisfaction after visited to Ciletuh - Palabuhanratu Geopark. The research method used in this research is descriptive and verification method. The population is local tourists who have visited Ciletuh - Pelabuhanratu Geopark tourist attraction with a total sample of 100 respondents. The data analysis method used in this study was using Path Analysis. Based on the results of the study that the response of domestic tourists regarding the experience of tourism and tourist satisfaction can be said to be good and the experience of tourism influences the satisfaction of local tourists.

Keywords
Tourism Experience, Satisfaction, Domestic Travelers, Ciletuh - Palabuhanratu Geopark

Topic
Marketing Management

Link: https://ifory.id/abstract/K2UjkDqm9VYE

Corresponding Author
Andri Irawan

Institutions
a) Universitas Pendidikan Indonesia
Jl. Dr. Setiabudi No. 229 Bandung 40154 Indonesia
andriirawan[at]upi.edu
b) Universitas Pendidikan Indonesia
Jl. Dr. Setiabudi No. 229 Bandung 40154 Indonesia
eshasenen[at]upi.edu

Abstract
SMEs current existence becomes one aspect that is accounted for in economic stability. SME Food and beverage is one type of business that experienced rapid growth. The purpose of this research is to measure the influence of leadership and cultural involvement in the operational excellence of SME Food and beverage in Bandung district. The population in this research is the owner of SME food and beverage, while samples taken as much as 100 SMES food and beverage. The sampling method is nonprobality sampling by means of an aksidental sampling. The analysis tools used are multiple regression analyses. Data processing is done with the help of SPSS analysis tools. The results showed that leadership did not influence the operational excellence while cultural involvement has a significant influence on the operational excellence of SME Food and beverage

Keywords
leadership, cultural involvement, operational excellence

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/LxHWJeYN7A9F

Corresponding Author
Chairul Hakim

Institutions
Indonesia University of Education

Abstract
This study investigates the postulated relationship between organizational culture and SMEs performance. The necessity of the assessment of this relationship is driven on the basis of the past literature. For the present inquiry, using the survey method a total number of 265 questionnaires. The population was drawn using stratified random sampling technique. The Smart-PLS 3.0 was used for data analysis due to its increasing popularity in presenting authentic calculations. The reporting of the results is based on Smart-PLS standards that is followed by two-step approach: first the assessment of reliability and validity is conducted using measurement model and secondly assessment of hypothesed relationship is done using structural model. This study underlines that organizational culture has significant relationship with SMEs performance In the last section the insights on future research are provided.

Keywords
SME-s Performance; Organizational Culture;

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/YDRK93nJ4zqv

Corresponding Author
Adryan Rachman

Institutions
Sekolah Tinggi Ilmu Ekonomi Indonesia Membangun (STIE INABA), Universitas Pendidikan Indonesia

Abstract
Fierce Competition forces company to pay attention to Consumer Perceived Value (CPV). Consumer Perceived Value is a key to compete with other business competitors. This research aims at proposing an integrating model by combining variables based on the previous research and test them with empirical data. This research employs descriptive and verification method. The empirical data were collected through questionnaire that administered to moslem fashion users. This study uses Confirmatory Factor Analysis as analytical tool in data processing. Moreover, in this study, the CPV determinant variables of previous studies is combined with innovation value on the model and then we name it “Integrated Model of CPV”. This study discovers that the integrated model of CPV consists of price value, social value, emotional value, quality value, perceived risk value, aesthetic value, and innovation value.

Keywords
Consumer Preceived Value (CPV), Preceived Risk Value, Aesthetic Value, Innovation Value and Purchase Intention

Topic
Marketing Management

Link: https://ifory.id/abstract/Apt4QJW6Ehu7

Corresponding Author
Yani Restiani Widjaja

Institutions
Universitas Pendidikan Indonesia, Universitas BSI Bandung

Abstract
ABSTRACT: Leadership is one of the most important things in an organization. Development of a project will succeed if it-s managed properly by the leadership. Only supports success in completing a construction project, but also with leadership that produces the ability to improve the performance of its employees. The purpose of this study was to determine the effect of transformational and transactional leadership styles partially on employee per-formance, and whether transformational leadership style has a more dominant influence than transactional leader-ship style on employee performance. This research was conducted at one of the construction services BUMN companies, PT Waskita Karya (Persero) Tbk Bandung. The type of research used quantitative by using descriptive and explanatory methods

Keywords
transformational leadership, transactional leadership, employee performance

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/bzcN24JqFCGM

Corresponding Author
Syarief Fauzie

Institutions
Faculty of Economic and Business, University of Sumatera Utara

Abstract
The purpose of this study is to find out how the interaction between liquidity creation, regulatory capital, and risk-taking in the banking industry in ASEAN countries. The test in this study uses a panel vector auto-regression model to be able to see the interaction between the three variables. The research data used is quarterly data from banks listed on the stock exchange in the period 2009 - 2017. The results of the study indicate that there is a positive reciprocal relationship between regulatory capital and risk-taking. Also, the regulatory capital regulations of the previous four quarters reduced liquidity creation. The results also show that there is no interaction between liquidity creation and risk-taking.

Keywords
Liquidity creation, regulatory capital, risk-taking

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/VT6Bzh9enm2d

Corresponding Author
Fahmi Natigor Nasution

Institutions
Faculty of Economic and Business, University of Sumatera Utara

Abstract
The purpose of this study is to determine the effect of bank efficiency on earnings management behavior in banks in ASEAN. Bank efficiency used in this study is cost and profit where the measurement uses the stochastic frontier analysis model. The data used in this study are banks listed on stock exchanges in ASEAN in the period 2010-2017. Panel data regression analysis is used to test the effect of cost and profit efficiency on earnings management. This study also uses control variables which consist of bank size, credit risk, liquidity risk, and financial leverage. The results of the study show that both cost efficiency and profit efficiency have a significant effect on earnings management while the control variables that have a significant effect on earnings management are credit risk and liquidity risk.

Keywords
Earnings management, cost efficiency, profit efficiency

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/KgaQxDf49ZAj

Corresponding Author
Putri Fariska

Institutions
a) Universitas Pendidikan Indonesia
Jl Dr Setiabudi No 229 Bandung40154 Indonesia
*putri.fariska[at]upi.edu
b) Universitas Pendidikan Indonesia
Jl Dr Setiabudi No 229 Bandung40154 Indonesia
nugraha[at]upi.edu
c) Universitas Pendidikan Indonesia
Jl Dr Setiabudi No 229 Bandung40154 Indonesia
ikin.solikin[at]upi.edu
d) Universitas Islam Bandung
Jl Taman Sari 1 Bandung
moch.malik[at]unisba.ac.id

Abstract
Over the past years, derivatives markets play vital role in financial system and greatly contribute to various aspects of an economic growth. A positive contribution of derivatives markets on economic growth in market economy in developing country is less evident with more recent data. This paper investigates the dynamic relationship between financial derivatives market and economic growth in Indonesia. We use a Granger-Causality test in framework of Vector Autoregression (VAR) and Impulse Response Function (IRF) through Vector Error Correction Model (VECM) to examine this casual and dynamic relation for the period of 2015Q1 to 2018Q4. Derivatives market has a significant negative effect in the long run on economic growth in Indonesia but has a positive effect in the short term. We also found that response received by economic growth due to derivatives market shock is convergence, it tends to be negatively affected and then changes to positive. The response due to shocks given will eventually disappear so that the shock does not leave a permanent effect.

Keywords
derivatives market; economic growth; granger-causality test; Vector Autoregression (VAR); Impulse Response Function (IRF); Vector Error Correction Model (VECM)

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/u8EU2R4DmNKC

Corresponding Author
Abidzar Basaib

Institutions
a) Magister Management, University of Indonesia
Jl. Salemba Raya No. 4, Jakarta 10430, Indonesia
abidzar.basaib[at]ui.ac.id
b) Faculty of Economics & Business, University of Indonesia, Jakarta 10430, Indonesia

Abstract
Infrastructure development is the main priority of government-s objectives in recent years in Indonesia. The budget is growing significantly, and one of the biggest project is the infrastructure of Asian Games 2018. The development is involving a lot of contractors under the Ministry of Public Works, and PT. X is one of the subcontractors that involved in certain numbers of projects. Because of the complexity and limitation of time and resources, most of the projects that managed by contractors are delayed, including the subcontractor-s projects. This paper wants to find out what is the main factor that causing delay in sports construction and what the variables are and how to deal with it. The author using PT. X as a case study, and conduct a survey to 35 employees that involved in the project management at PT. X, then testing 30 variables that causing delay from previous study. Then we analyzed the data collected, and combined the quantitative analysis with the qualitative analysis to see the managerial implication by analyzing literature and PMBOK. Author found out that the main factor that causing a delay is because of the multiple changes in contracts. The output of this paper is to give PT. X and other company in common, a preventive action and recommendation.

Keywords
Construction Delays; Project Management; Sport Infrastructure; Operations Management

Topic
Innovation, IT, Operations and Supply Chain Management

Link: https://ifory.id/abstract/xyew6pL2cQHq

Corresponding Author
Christine Juliana Hakim

Institutions
a) Departement Management, Faculty of Economic and Business, Universitas Indonesia
christine.juliana.hakim[at]gmail.com
b) Departement Management, Faculty of Economic and Business, Universitas Indonesia
rofikoh.rokhim[at]ui.ac.id

Abstract
Credit growth can be likened to a double-edged sword that is able to illustrate the contradictions of the resulting impact. Sometimes credit growth tends to credit booms and lead to major events such as the debt crisis in the 1980s, the exchange rate crisis in 1992, Sudden Stops in the 1990s and the global financial crisis in 2008. The events made its own dilemma if there was a policy of reducing credit is given to prevent credit booms for developing countries, while that country still need funding to support economic growth. The aims study is to analyze siginificance of impact of the credit growth that occurred in ASEAN during 2013-2017 towards banking health and financial fragility. This study uses empirical tests using a data analysis methodology, namely panel data and fixed effect regression analysis methods. The analysis appears to show that credit growth in ASEAN has no significant effect on banking health, while has significant effect towards financial fragility.

Keywords
Credit growth, bank soundness, financial fragility, ASEAN

Topic
Economics

Link: https://ifory.id/abstract/CLDtWXR69p4H

Corresponding Author
heny herawati

Institutions
Universitas Pendidikan Indonesia

Abstract
Motivation is a driver for someone to do something or drive someone to achieve something they want.Perception is a process of relevant past experience.Trust is a belief about intent and behavior to the other party.This study analyzes the interest of students to enroll in the As-Syafiiyah Islamic University in terms of motivation, perception and trust.The design of this study used a survey of 423 students and the research method used was an associative method.The research instrument uses a Likert scale, and the analysis technique is multiple linear regression.The results showed that the variables of motivation, perception and trust significantly influence the decision to register at the As-Syafiiyah Islamic University.

Keywords
motivation, perception, trust, and decision to register

Topic
Marketing Management

Link: https://ifory.id/abstract/txCDvjmJ67wz

Corresponding Author
Febria Angelina Lebang

Institutions
Faculty of Economics and Business, Indonesia University
Jl. Prof. Dr. Sumitro Djojohadikusumo, Depok 16424, Indonesia

Abstract
The number of corruption cases in Indonesia that have been revealed from year to year has added to the work-load of employees to take action on the cases to completion to restore financial state losses resulting from these acts of corruption. The job characteristic that requires employees to be available at all times has also affected the balancing of two domains: work and non-work, especially employees who work in the office of deputy for enforcement. This research aims to examine the relationship between work-life balance and work stress on turnover intention and the effect of job satisfaction in mediating relationships between these variables among employees of Deputy for Enforcement of Anti-Corruption Institution in Indonesia. This research was conducted using quantitative method through the distribution of questionnaires. An amount of 218 respondents were obtained as a sample of a population of 427 specialist and administrative employees. Hypotheses were tested with structural equation modeling (SEM) using Amos 23. The results found that there were positive influences on the relationships between work stress and turnover intention, both directly and in-directly through the mediation of job satisfaction. The results also revealed that there was no direct effect on work-life balance and turnover intention relationship, but indirect effect was found through the mediation of job satisfaction.

Keywords
Work-life balance; work stress; job satisfaction; turnover intention

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/A9jxKpkTwzGU

Corresponding Author
Mas Wahyu Wibowo

Institutions
a) Fakultas Ekonomi dan Bisnis, Universitas Mercu Buana, 11650 Jakarta Barat, Indonesia
*maswahyuwibowo[at]mercubuana.ac.id
b) International Business School, Universiti Teknologi Malaysia, 54100 Kuala Lumpur, Malaysia

Abstract
Health benefits become the main reason for the non-Muslim consumers to consume halal food. However, the non-Muslim consumers perceive that the Islamic slaughtering method is inhumane, at the same time. As a result, inconclusive findings are identified within the literatures leading to the need to address the gap of empirical evidence for the knowledge of the non-Muslim consumers towards halal food purchase intention. This study aims to fill this gap by investigating the relationship of Halal Food Knowledge (HFK), attitude (ATT) and purchase intention (PI) amongst non-Muslim consumers in Malaysia. The theory of Planned Behavior (TPB) and Hierarchy of Effect (HOE) Model are used as the basis of the relationship. This study applies the quantitative research methodology and collects the purchase intention data by questionnaire distribution. Data were collected from 315 non-Muslim consumers in Kuala Lumpur and Selangor through self-administered questionnaire. Statistical Package for the Social Sciences (SPSS) was used for data analysis and screening. Subsequently, Structural Equation Modelling with Smart PLS was adopted to validate the model of this study. The findings of this study reveals that attitude significantly mediates the relationship between halal food knowledge and purchase intention. The significant mediating role of attitude suggests that both health and animal-friendly attributes of halal food are aligned with non-Muslim consumers- motives on food consumption. Based on the findings, emphasizing on both attributes as informational elements would result in a positive attitude and, in turn, increase the Malaysian non-Muslim consumers- halal food purchase intention.

Keywords
Halal Food; Non-Muslim Consumers; TPB; HOE; Smart PLS; Malaysia

Topic
Consumer Behaviour

Link: https://ifory.id/abstract/Qpwqmc7WBEeb

Corresponding Author
AGUNG BUDI ARNANTO

Institutions
Student Of Dual Degree Program, Master Of Management Indonesia University and MBA Grenoble University

Abstract
The shipping industry is known to have high potential or risk associated with safety. From ship accident data that happened in Indonesia from 2005 until 2018, based on the data taken from National Transportation Safety Comittee (NTSC), this study develops a regression model to predict the probability of fatal shipping accidents and corresponding mortalities. A model for decision making methods with a decision tree and scatter plot will also be created. The model results show that both the fatal accidents and mortalities are mainly caused by technical and human factors, and only a few accidents occur in the waters caused by weathers. In addition, the number of ship accidents has increased in the past 7 years. The biggest portion of ship accidents is occupied by passenger ships. As a consequence of the island nation where transportation of people from island to island has high traffic. Following is the cargo type ship due to the inter-island shipping traffic for logistic distribution also has high traffic. Mostly the ship accident occured in Java Sea and Bangka Strait. The results of this study are beneficial for policy-makers in proposing efficient strategies to prevent fatal shipping accidents, also for ship owner, operator and insurance institution.

Keywords
Ship accident, mortality, severity, decision tree, scatter plot

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/TqgNrwGf8zkv

Corresponding Author
Riyandi Nur Sumawidjaja

Institutions
STIE Indonesia Membangun, Universitas Pendidikan Indonesia

Abstract
ABSTRACT This research aims to analyze the influence of co-creation on performance of creativity industry in Indonesia. This study is based on the contribution of the creative industry in the national economy. The study method used causal explanatory survey research. Co-creation measurements with Across Interaction, Product Options, Acces and Price Experience, while Firm Performance (Financial, Customer, Internal Business Process, Learn-ing and Growth Perspective). The population are leather industries, leather goods and footwear in West Java Indonesia, with sample size 252 respondents. All research variables are measured by using scale 1-5 with data collection techniques through questionnaires The data analysis used SEM. The results show that co-creation has a significant influence on firm performance. This study implies to improve the performance of creative in-dustry, it is necessary to improve the co-creation process such as increasing cross-interactions, increasing the diversity of product options, and facilitating access to information on products.

Keywords
Keywords: Co-creation, Firm Performance, Creativity Industry, Indonesia

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/zPRcdjXyA6Lh

Corresponding Author
Josua Saut Mangaraja Baringbing

Institutions
a) Student of Dual Degree Program, MM Universitas Indonesia and MBA Grenoble University
b) Universitas Indonesia and Politeknik Statistika STIS

Abstract
This thesis aims to identify and analyse the key determinants influencing customer satisfaction of the Portal BTNProperti users in Indonesia. This is one of the preliminary study dealing with customer satisfaction towards online real estate shop in Indonesia. The literature concerning major attributes of website functionality, perceived of usability, information quality and customer satisfaction in Portal BTNProperti. The website functionality and perceived of usability was taken from previous research, while the scale of information quality was added and focusing on physical attribute, non-physical attribute and customer service. Data were collected from 306 respondents who used Portal BTNProperti for examining the constructs. The model was emperically tested using structural equation modeling (SEM). The study reveals that perceived of usability and information quality have a significant positive impact on Portal BTNProperti user-s satisfaction, whereas website functionality had a significant but negative impact on customer satisfaction. This research will help real estate online shop portal especially Portal BTNProperti to attract and motivate new customers. Online retailers can improve post-use satisfaction and eventually increase online customers.

Keywords
Online Real Estate, Customer Satisfaction, Website Quality, Website Functionality, Perceived Usability, Website Functionality, Information Quality, Digital Service

Topic
Marketing Management

Link: https://ifory.id/abstract/rjBkqHuvPzC2

Corresponding Author
Hutomo Kusmarnadi Broto

Institutions
University of Indonesia

Abstract
Industrial sector in Indonesia has been stated to growth more every year. Based on data collected from Ministry of Industry, the most growing industrial sector in Indonesia is transportation. This phenomenon not only affect the transportation industry itself but also affect the industrial sector amongst them such as spare parts industry and the industrial sector that supports in spare parts production. This phenomenon caused the domino effect for every layer of supply chain. One of the chain elements is the contractor that construct the production line of spare parts and other materials needed to supply to transportation industry. More projects will be demanded to contractors as spare parts demand higher. One of problem for project-based work is its completion date (schedule) where there are a lot of causative variables which will affects them. This paper analyzes which variables that become dominant for causing project-based works delay. Variables data are collected from previous study and analyzed based on actual case study at PT. XYZ (one of EPC company). The research conducted using survey to variative respondent who works at PT. XYZ (vary from position, educational background, and experience). Survey results index risk ratio for each risk variable. After survey conducted, primary data (index risk ratio) were tested for reliability and validity using principal component analysis (PCA) and Cronbach-s Alpha method. Invalid and unreliable data removed from primary data and further analysis to determine rank of causative variable. The dominant causative variables then analyzed to identify how to manage them. The output of this paper will become a performance measurement and as a basic preventive action that can be applied at PT. XYZ or another company in common.

Keywords
Project Risk Management, Risk, Project, Delay,

Topic
Innovation, IT, Operations and Supply Chain Management

Link: https://ifory.id/abstract/PyfeM46k9TqA

Corresponding Author
Ardhivipala Gunawijaya

Institutions
Fakultas Ekonomi dan Bisnis
Universitas Indonesia
*ardhivipala.gunawijaya[at]ui.ac.id

Abstract
The mandatory social security program in Indonesia, known as Sistem Jaminan Sosial Nasional (SJSN) for the retirement age: Old Age Security, known as Jaminan Hari Tua (JHT) and Pension Plan, known as Jaminan Pensiun (JP), gives around 35% to 40% income replacement ratio (IRR) based on recent published news. Meanwhile, the 2013 HSBC Global Report says that the desired household income level that people need to feel comfortable in retirement is 78%. Therefore, in Indonesia, the employee is expected to fill in the big gap of IRR to the desired level by participating in the voluntary pension program. The law (Undang-Undang) no. 11/92 regulates the voluntary pension program managed by Financial Institution Pension Fund, known as Dana Pensiun Lembaga Keuangan (DPLK). Data from OJK reports between 2015 to 2017 shows that participants of the voluntary program (DPLK) are risk-averse by putting their pension fund allocation into fixed income such as time deposit or government bonds. The return from those instruments based on the reports is around 5.8% to 6.3% per annum. This figure may seem unsatisfactory as an investment alternative to filling the gap of IRR. However, alternatives instrument for the voluntary pension fund in Indonesia are not so many as well as research that focuses on it. In the countries where their pension industry is more advanced like in the U.S., Canada, and the U.K, there is a favorite instrument for the pension funds, that is Target Date Fund (TDF). TDF means the pension fund provider (DPLK) professionally manages the pension fund by following an investment allocation path to meet the needs of pension fund participant planning to retire. The objectives of this study are to see whether TDF gives a better investment return to the voluntary pension fund participant in the case of Indonesian capital market historical situation, how is its agility in term of capital market volatility, and whether TDF is efficient. In order to answer those questions, this study used multiple hypothetical scenarios covering the accumulation period and the decumulation period; increment and fixed contribution; and hypothetical glide path of the TDF. The underlying instruments for the simulation consist of 2 investment allocation: 24-month time deposit and stock. Bank Indonesia and Jakarta Stock Exchange Index are the source of the historical data. The study uses four glide paths: the maximum stock path, the minimum stock path, the fixed allocation, and the inverse of the minimum stock path. The first two are taken from the U.S. glide paths universe. This study also used scenarios where simple volatility management and cost of funds are applied. With the result of this study, there is an expectation that the voluntary pension fund provider (DPLK) to start exploring the product development of TDF and feel confident to launch it in the Indonesian pension market.

Keywords
Pension Fund; Target Date Fund; DPLK

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/faWrM9jbGxuF

Corresponding Author
Dewi Anggraeni

Institutions
University of Indonesia

Abstract
In recent years, marketers use social media as their marketing communication platform which is caused by the growth of social media users. Instagram, as one of the fastest growing social media, enable its user to share photo or video through their platform. Ads on Instagram can be categorized as In Feed Native Advertising which have proved by recent studies as the promising solution for ad avoidance. However, consumer-s acceptance of native advertising can be a double-edged sword due to the potential of consumer deception because of consumer-s inability to recognize the ad. So that, the Federal Trade Commission enforce the marketer to disclose if the post is an ad. Recent studies about advertising disclosure has focused on position, language, duration, and timing but the study for implementing disclosure in social media ad was limited. So that, in this study we examined the effect of Instagram ad disclosure position on attitude toward ad, attitude toward brand, and intention to share EWOM. An experimental study was conducted to test the effect of top (Group A) and bottom (Group B) disclosure position among 220 Instagram users. Results indicate that response for Group A has lower attitude toward ad, attitude toward brand and intention to share EWOM due to the activation of persuasion knowledge model. This study provides an empirically contribution and strategic implication for marketer-s decision making process in implementing the ad disclosure on their Instagram ad.

Keywords
Instagram, Native Advertising, Disclosure Position, Attitude

Topic
Marketing Management

Link: https://ifory.id/abstract/DpaRfjgLA8UW

Corresponding Author
Prima Mulyasari Agustini

Institutions
Universitas Bakrie

Abstract
Satuan Kerja Khusus Pelaksana Migas has supports the development of Village Liberica Coffee ecotourism as a pilot projects based on the coffee farmer community in Kelurahan Mekar Jaya, Kecamatan Btara, Tanjung Jabung Barat, Jambi. Village Liberica Coffee ecotourism in the upstream industry working area PetroChina Internasional Jabung Ltd. Village Liberika Coffee ecotourism as pilot development based community funded through CSR funds of PetroChina Internasional Jabung Ltd. PetroChina Internasional Jabung Ltd as a company engaged in the upstream oil and gas industry, which is located in The Block of Jabung. The purpose of study was to find out (1) How to develop of Village Liberica Coffee “Sukorejo” Ecotourism? (2) What are the factors that drive the development of Village Liberica Coffee “Sukorejo” Ecotourism? (3) What are the obstacles to develop of Ecotourism Village Liberica Coffee “Sukorejo” Ecotourism? The method used in this study is in-depth interviews and focus group discussion conducted in local society and other stakeholder groups such as community leaders, communities, coffee farmer group, local government, CSR officer, and management consultant ecotourism. The results of this study indicate that (1) Ecotourism was formed because of the tradition of coffee gardening and coffee commodities experiencing marketing problems, so the company coordinates with the local government to build ecotourism areas (2) The main factors driving the development of ecotourism is the strong desire of the coffee farmers group, young people who want economic improvement and increase the fame of the coffee region (3) The main obstacle in forming an Village Liberika Coffee ecotourism “Sukorejo” is human resources capabilities that still need improvement especially the skills to provide superior quality tourism services for tourists.

Keywords
Strategy, Corporate Social Responsibility, Ecotourism

Topic
Green Business

Link: https://ifory.id/abstract/XxM2ydnfABeg

Corresponding Author
Hernandi Sujono

Institutions
(a) Universitas Pendidikan Indonesia
Dr.Setia Budi No.229 Bandung 40154 Indonesia
hernandi[at]upi.edu
(b) Universitas Pendidikan Indonesia
Dr.Setia Budi No.229 Bandung 40154 Indonesia
henyhendrayati[at]upi.edu

Abstract
Refill perfume products still in great demand by various groups, especially the millennial generation. But in reality, there are still refill perfume brands that have not shown the brand image of perfume refills on the market. The purpose of this research is to find out the brand image of foreign brands and local brands and to find out the factors that make up the selection of perfume refill among the millennial generation. The population in this study is refill perfume users in Cimahi City. The sampling technique used was random sampling, The limits for sample using the age of respondents. The age of respondents between 17 years to 25 years. Limitation of the age of respondents to obtain relatively homogeneous data. The samples taken in this study amounted to 138 respondents. The data collection technique of this study uses questionnaires and interviews. Processing data in this study using confirmatory factor analysis with the help of SPSS statistical tools. The results of the study show that the brand image of foreign perfume brands is better known than domestic/local brands. Attributes that are used as a factor in choosing a perfume, especially among the millennial generation, are quality, safety, and packaging design, with results that indicate that the forming factors for the selection of refill perfume are closely related to quality, safety and packaging design.

Keywords
Brand Image, Refill Perfume, Millennial Generation

Topic
Marketing Management

Link: https://ifory.id/abstract/q6E7yGefMa4d

Corresponding Author
Rama Chandra Jaya

Institutions
Sekolah Tinggi Ilmu Ekonomi Indonesia Membangun (STIE INABA) Bandung - Indonesia

Abstract
Nowadays many Small and Medium Enterprises (SMEs) in Indonesia use social media as a marketing channel. They utilize Social Media for free promotional media, provide information quickly and increase brand awareness. But the percentage of their engagement is below 1%. Low engagement will make the use of social media ineffective. Published research has dealt with a great deal about social media engagement, but has not yet addressed the human-centric brands towards social media engagement. No research has been developed regarding human-centric brands in SMEs in developing countries.The research method is descriptive verificative, with the aim of analyzing the application factors of Human-Centric Brands and Online Store Image on Social media engagement. The population of this research is the Indonesian city bandung community. The number of samples in this study were 140 people. The results of this study indicate a positive interaction from Human-Centric Brands on Social Media Engagement. But the presence of online stores is not positive towards Social Media Involvement. This research is expected to be a guide for SMEs to increase the effectiveness of social media so that it can be used as a promotional channel, effective information, and increase awareness of SME brands.

Keywords
Human-Centric Brands, Online Store Image, Social Media Engagement

Topic
Marketing Management

Link: https://ifory.id/abstract/9V6BD3YJHuEt

Corresponding Author
Andiasa Adesia

Institutions
a) MM Universitas Indonesia
b) MM Universitas Indonesia

Abstract
In this paper we present new evidence on the relation between idiosyncratic risk and stock performance performance using Fama French three factor model. We show that idiosyncratic risk is not eliminated in excess stock returns, and show mixed result relation between excess stock return and idiosyncratic risk. We use a unique data set containing daily returns of 80 Indonesia equity of KOMPAS100 index on a 7-year period to measure stock performance. We formed portfolios based on market capitalization and book to market value. We found that idiosyncratic risk has positive relation with excess stock return specifically in portfolio of second tier size and portfolio with highest and lowest book to market value.

Keywords
Idiosyncratic Risk; Fama French Three Factor Model;

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/K43JqdTyrRHc

Corresponding Author
MUHAMMAD ISKANDAR ISMAIL

Institutions
1. Universitas Pendidikan Indonesia
Bandung, Indonesia

2. Pesantren Daarut Tauhiid

Abstract
This study analyzes the financial performance of waqf institutions in Indonesia related to the effectiveness of waqf financing models; the application of good corporate governance (GCG) in waqf institutions; and intellectual capital (IC) from the waqf manager. This analysis of financial performance provides an overview of the position of financial performance of waqf institutions in Indonesia which involves waqf financing models, the application of GCG and IC from various aspects. This study was using exploratory methods and content analysis with a qualitative approach to study a phenomenon in a case in a real context, and conducted in 7 (seven) waqf institutions in Indonesia. This study proposes the triple-helix concept of the financial performance of the institution consisting of productive endowment financing models, the application of GCG and IC. The concepts found can be used as a basis for researchers to carry out empirical research in the field.

Keywords
waqf institution, financial performance, application of good corporate governance, intellectual capital, Indonesia

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/pfQ8wKjLbxTA

Corresponding Author
Ilham Gumelar

Institutions
a) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jl.Dr. Setiabudhi No.229, Isola, Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia
*Ilhamgum99[at]gmail.com
b) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jl.Dr. Setiabudhi No.229, Isola, Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia

Abstract
Employee Performance still become primary problem that can be researched in 2019, because many of firm still face employee performance problem, employee performance still become attention because performance is core of human resource management, in this research problem that faced by company many of employee who work together with other employee from the outside, the consequences make the job wasn,t finished on right time. Employee performance problem will be overcomed by the formula from Keith Davis Theory that become differences from another research, employee performance problem can-t be ignored because the problem will disturb the work system through destruction movement and the firm suppose to has concern and consistent to overcome employee performance problem. The Research has purpose to find, (1) describe of Organizational Climate, (2) describe of Ability, (3) Describe of Company Employee Performance. (4) Organizational Climate effect to Employee Performance (5) Ability effect to Employee Performance (6) organizational Climate and Ability effect to employee performance. The Research use descriptive and verificative method with explanatory survey. The result of research shows the describe of Organizational Climate is conducive and describe of Ability is good, and describe of Employee Performance is high Employee Performance is influeced by Organizational Climate and Ability. Based of the research is suggested to give support more real for the employee. For ability suggested to increase training intentition. and for employee performance suggested to increase the discipline for time and give punishment for employee who break the rules.

Keywords
Organizational Climate, Ability, Employee Performance

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/pHhdNkDWabZ3

Corresponding Author
Dienur Muhammad Rahadian Fachrulamry

Institutions
a) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jl. DR. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia
*dienur.muhammad[at]gmail.com
b) Sekolah Pascasarjana, Universitas Pendidikan Indonesia Jl. DR. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia

Abstract
The use of mobile commerce applications by consumers in the process of online buying and selling activities in Indonesia is still low, this happens because of a lack of interest in using mobile commerce applications. Therefore, this study was conducted to obtain an overview of the effect of perceived ease of use simultaneously or partially on the interest in using mobile commerce in Indonesia. The method used in this study is an explanatory survey with the object of e-commerce consumer research in Indonesia with a sample size (n) of 400. The sampling technique used was the simple random sampling and the result showed that perceived ease of use had an effect on interest in the using the mobile commerce applications. The results of the study show that Indonesian e-commerce consumers consider the importance of perceived ease of use before using mobile commerce applications, because it is related to consumer behavior about how individuals wish to use a system that provides convenience.

Keywords
behavior intention, e-commerce, m-commerce, m-commerce application, perceived ease of use

Topic
Marketing Management

Link: https://ifory.id/abstract/K8XvWhctpq4r

Corresponding Author
Dilla Naufilla Nisrina

Institutions
a) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jalan DR. Setiabudi no.229 Bandung 40154, Jawa Barat, Indonesia
*dnaufilla[at]upi.edu
b) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jalan DR. Setiabudi no.229 Bandung 40154, Jawa Barat, Indonesia

Abstract
Media and message advertising are two important factors in attracting consumers interest in purchasing a product. Sprite as one of the soft drink products from PT. Coca-Cola Amatil which has long been known in Indonesia. This study aims to determine the effect of media and advertising messages on Sprite product towards customer purchasing decisions in Bandung. In this study, the measured dimensions of the media variables are reach & frequency and time, while dimensions of content, format and source are used to measure advertising message variables. To measure purchasing decision variables, two dimensions are used, namely Evaluation of Alternatives and Purchase Decision. In this study, the number of samples used was 100 respondents using random sampling techniques. The tool used to obtain data in this study was an offline questionnaire that was distributed to Sprite ad audience in Bandung. This type of research is explanatory descriptive with quantitative method. Then data analysis was conducted with the obtained data using Kendall and Spearmans correlation analysis. The results of this study indicates that advertising media and advertising messages variables have influences on purchasing decisions.

Keywords
media, messages, advertising, purchasing decision, soft drink, Sprite

Topic
Marketing Management

Link: https://ifory.id/abstract/JCMeqrcu4wHA

Corresponding Author
Jodie Ridha Arrozak

Institutions
a) School of Industrial and System Engineering, Telkom University
Jl. Telekomunikasi Terusan Buah Batu No.1 Bandung 40257, Indonesia
*jodie.ridha[at]gmail.com
**antonkamil[at]telkomuniversity.ac.id

Abstract
Research, development, and manufacturing company in this tight and competitive environment must have good performance to achieve sustainability. Employee loyalty is one of the main aspect to deliver good performance and sustainability. Research and development activities usually produce intangible result which is difficult to be measured. In the other hand, manufacturing activities can be easily measured by product and quality. The difficulties of performance measurement may cause unfair compensation that lead to unsatisfied employee. This study took a case in XYZ Company on designing sustainable employee performance measurement system to improve productivity, employee loyalty, and sustainability. XYZ company is a private company that works in research, development, and manufacturing. This study propose new concept of employee performance measurement system that suitable for all of the activities in XYZ company to deliver fair performance measurement.

Keywords
Performance Measurement System; Research and Development; Sustainable

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/cFxkhAvdeb6W