Social Media Marketing Application in Indonesia Travel Industry
Tina Setriani(a*), Herman S. Soegoto(b)
Faculty of Postgraduate Universitas Komputer Indonesia
Abstract
Social media marketing is the one of digital marketing strategy. Social media marketing will use top digital platforms such as Facebook, Twitter and Instagram which is daily used by public and using content marketing, advertising, or influencer (brand ambassador). Research aimed to analyze about the effectiveness promotion using digital platforms by content marketing, advertising, and influencer who promote the products. The research method used is case study. Case study research is a one of methodology that has commonly used in social sciences which is investigates a phenomenon within its real-life context. This study will focus of research on promotion using digital platforms. The results obtained that advertising on digital platforms will increase and more engage on costumers in promoting the products. Content marketing and influencer required extra selectivity and content so that costumers will more interested to try the products.
Keywords: Digital Marketing, Travel Industry
Topic: Management