The Integrated on Silk Business Development, The Weavers Evaluation, and The Silk Development Model
Nuraeni Kadir
Faculty of Economics and Business, Hasanuddin University.
Abstract
The silk business is demanded to be more aggressive in the entrepreneurship activities of silk development. This study aims to determine the growth of the silk business, to analyse the business development that has been applied by silk weavers, and to discover the proper model of silk business development by silk weavers. The population was 544 silk weavers who carry out the silk business. The sample consisted of 235 subjects and determined by the Slovin Formula. The data analysis derived from SAM AMOS method. The result showed that positive and significant leverage on the expansion of silk business towards the development model and the evaluation of the silk business; positive and significant impact on the assessment of weaver-s silk business towards the development of silk business. Otherwise, there is an indirect impact on the development of the silk business through positive and significant evaluation at the growth of silk business to the development model of the silk business. However, business development must be constantly encouraged to create marketing orientation, customer relations, consumer decisions, and market control. Therefore, by business development evaluation, it would be a conveniently generate or fabricate any integrated business development model.
Keywords: Business Development, Silk Development Model
Topic: Social and Economy Framework of Energy